From the same stable as Europe’s #1 push cart brand BIG MAX, a new laser rangefinder brand ZOOM is introducing its award-winning first model to the U.S. market. The ZOOM Focus X has swept the board in European media awards over the past 12 months with its combination of premium features, high-quality build and surprisingly affordable price. With the introduction, the debut brand is set to show golfers across the country that quality European design and premium features need not break the bank.

Based around high-class optics, the Focus X has six times magnification, 600m(approximately 656 yards) range and continuous flagpole scanning mode that makes picking up a target quick and simple. When the target is found the flagpole lock icon appears and the unit’s vibration mode kicks in to confirm acquisition.

Distances, that can be displayed in metres or yards are accurate to + or – .5m and are shown in a clear, easy-to-read format making the Focus X incredibly simple to use. In addition, the eyepiece of the unit is adjustable bringing the view into focus for a wide variance of eyesight.

The Focus X further adds to its list of premium features with a Slope adjusted distance option that measures distances adjusted to compensate for the elevation of the target. So whether aiming for a flag 20 yards downhill or at the top of a 15-degree hill, the Focus X will deliver the actual distance to the target as well as the distance golfers should be hitting for accurate shots. The Slope feature can be simply turned on or off with a button on top of the unit to make it eligible for tournament play.

To keep the Focus X working when you need it, the product features a rechargeable lithium battery with an automatic cut-off after 8 seconds of non-use. The battery will last 40+ rounds of golf, but to be certain not to get caught out, the viewfinder includes a low battery indicator to keep the need for a re-charge in sight.

In addition to the long list of premium features, the pocket-size Focus X is a stylish, lightweight rangefinder that looks fantastic in either white or charcoal and comes with a robust carry case to keep the unit safe and accessible when not in use.

Designed for the best premium experience at an affordable price, the ZOOM Focus X delivers everything a golfer could need from a rangefinder. At an MSRP of just $229 every golfer can benefit from the best of the best in rangefinder technology letting themselves “Focus on their Game” by investing in a ZOOM Focus X, which is available at leading golf retailers nationwide. For more information please visit