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Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel.

With the center of gravity on the neutral axis the new Cobra King LTDx driver produces low spin with lots of forgiveness. There are also two other members of the family, the LTDx LS weighted for very low spin and the LTDx MAX with draw bias weighting.

As part of the new KING LTDx family Cobra Golf has announced the King LTDx line of irons featuring a variable thickness L-cup face insert and multi-material head incorporating a floating steel core.

FlightScope, a global leader in tracking and analyzing sports performance data, will officially launch the FlightScope Mevo+ Pro Package add-on option for its Mevo+ tracking radar at the PGA Merchandise Show in Orlando, January 24-28.

Sailfish Sands Golf Course Receives Environmental Excellence Award Formerly known as the Martin County Golf Course, the facility had two 18 hole golf courses that needed some TLC. Ron Garl designed the newly named Sailfish 18 hole course in 2007 that plays to a par 72 featuring 4 sets of tees with a slope/rating of 124/69.3 to accommodate all levels of players. The back tees play to a yardage of [...]

TRUE linkswear (TRUE), creators of golf’s most naturally comfortable footwear, today unveiled its “All Day Ripstop,” a versatile all-weather golf shoe designed to enhance golfers’ on- and off-course lifestyles. Now available for purchase online at www.truelinkswear.com, the All Day Ripstop is offered in men’s and women’s sizes and retails for $150.

If there was a shortlist of under-appreciated golf course architects, P.B. Dye might rank near the top. Ironic, given his unabashedly outgoing demeanor and penchant for promotion. Interestingly, though, the youngest son of the legendary Pete Dye was always happiest on the seat of a bulldozer during his design heydays in the 80s and 90s.

TaylorMade Golf is promoting the use of carbon fiber in the new multi-material Stealth fairway woods and Rescues to help provide more ball speed, forgiveness, and control.

SANTEE, SC (January 2022) — A tiny lakeside town with a population of fewer than 1,000, Santee, South Carolina has morphed through the years into a treasured year-round destination for value-driven golfers. Located on the south shore of Lake Marion, the state’s largest freshwater lake, where a number of fishing world records have been set through the years, Santee is dissected by Interstate 95 — almost exactly halfway between New York and [...]

XXIO believes for many recreational players, those with slow to moderate swing speeds, lighter is better and with the new XXIO 12 woods, hybrids and irons for men and women has constructed clubs following that maxim.