Bridgestone has updated the e12 Contact ball cover while keeping the unique dimple with a raised center area from the 2021 model. The dimple design increases contact with the club–46%–so more impact energy is transferred and reduces side spin. The result is what everyone is looking for: straighter shots with more distance.

The FLEXATIV cover is still Surlyn but with “impact modifiers” that Bridgestone says make the cover act firmer when hit with a driver to give faster ball speed, but with short irons when control is wanted, it acts softer and slower for more spin.


The newest e12 Contact ball from Bridgestone continues the raised dimple center of the 2021 model but with a new cover formulation to improve the soft feel in a three-piece distance ball with more short game control

“FLEXATIV represents our fourth iteration of Contact Science,” said Adam Rehberg, Senior Manager, Ball Fitting, and R&D. “Our engineers have found a way to combine the structural and chemical advantages of Contact Science and put them into one golf ball, creating a model that flies longer, straighter, and spins more on short shots around the green. It’s an impressive achievement in design and manufacturing.”

Compared with the previous version, the new e12 Contact is $5 per dozen more, certainly trend in the club and ball business this year.

Bridgestone e12 Contact Ball – Fast Facts

  • Three-piece construction
  • FLEXATIV Surlyn cover
  • Contact Force dimple design
  • Available colors: white, matte red, matte green, matte yellow
  • At retail March 2023 – $34.99 dozen

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