The new line of Huntington Beach SOFT Putters from Cleveland Golf has six shapes, and all are specially milled for prices at a price in the lower end of the typical pricing spectrum.

Fast Facts Cleveland HB SOFT Milled Putters

  • Six shapes
  • CNC milled head
  • SOFT (Speed Optimized Face Technology)
  • Stock grips: Golf Pride PRO ONLY Red Star (slight arc) or Green Star (straight stroke)
  • $199.99 standard steel shaft, $249.99 UST Mamiya All-in graphite shaft


The HB or Huntington Beach lines of Cleveland Golf putters have always been well thought of by golfers not only for their price but also their consistent performance. For 2023 there are six new shapes all with CNC milled heads and faces featuring the company’s SOFT milling pattern of curved vertical grooves, closer together towards the center, with diagonal groups of grooves in between.

There is an optional graphite shaft upgrade, the UST Mamiya All-In, available. Cleveland says it has a 26% stiffer profile, which reduces flex during the stroke to help with a more consistent impact. Made with UST’s proprietary nanotechnology, which gives a better feel and response plus a 10% more consistent face angle at impact.

According to Haley Wian, Cleveland’s Business Planning Manager, “The HB SOFT Milled putter line delivers milled precision at a remarkable value. With a variety of head shapes, alignment options, and a fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance.”