Emerging as one of golf’s most popular grass-roots competitions, the new partnership between Zero Friction and the WLDA coincides with the heart of the Long Drive season, which includes the “Clash in the Canyon” in June, the first of three television events set to air on Golf Channel in 2017.
“I am thrilled to have our brand associated with World Long Drive, and to have an amazing opportunity to introduce our gloves and tees to the Long Drive community, both on-site at events throughout the season and to those following along on Golf Channel,” said Zero Friction President John Iacono.
Zero Friction first entered the glove market in 2014 with its one-size-fits-all compression fit golf glove which allows for greater feel, comfort and shot accuracy. Hall of Famer Johnny Miller was so impressed when introduced to Zero Friction in 2015 that he took a stake in the company and helped designed the Johnny Miller Motion-Fit Glove.
Last year, Zero Friction unveiled its new DistancePro™ GPS Glove, the first wearable GPS technology on a golf glove. Powered by Bluetooth®, the device sits comfortably on the glove flap and weighs less than half an ounce.
Zero Friction has retained the 5th position in market share for golf gloves with both on course and off course retailers in the U.S. for the past two years.
For more information, visit zerofriction.com, or call 847-436-4262.
ABOUT ZERO FRICTION
Zero Friction provides high-quality, technologically advanced products for golfers worldwide, including gloves, performance golf tees, grips, balls and accessories. The company established the performance golf tee market, creating the first and only performance tee to ever carry the PGA TOUR logo. Zero Friction’s most recent success story is in the golf glove segment. Zero Friction’s colorful line of compression-fit gloves for men, women and juniors takes the guesswork out of sizing. Compression-fit technology means a universal fit within the various models, and the glove that will hold its shape longer than any on the market. For more information, visit zerofriction.com.
ABOUT WORLD LONG DRIVE ASSOCIATION
The World Long Drive Association is an organization that brings together golf’s longest hitters from around the globe. Sanctioned Long Drive events are open to amateur and professional golfers, with an Open Division, Women’s Division and Masters Division (Ages 45+). The 2017 WLDA season consists of events across the United States and around the world, culminating with the Volvik World Long Drive Championship, Aug. 31-Sept. 6, from WinStar World Casino & Resort (Thackerville, Okla.,) where competitors will convene under the lights for the world title on Golf Channel. For more information, visit worldlongdrive.com.