Tour Edge, an American owned company headquartered in Chicago launched their new line of Hot Launch 3 Hybrids recently and are available for sale nationwide. HL3 is the third release in the award-winning Hot Launch series from Tour Edge founder and master club designer, David Glod.
In one of the most exciting golf club launches of 2018, Tour Edge’s HL3 features a complete lineup from driver to wedge, all designed to fill a niche as the best pound-for-pound technology and performance at a mid-tier price point.
Tour Edge hybrids and iron-woods have been setting high standards for years as industry pioneers in hybrid club advancements. The Tour Edge R&D team continues that tradition in the new Hot Launch HL3 hybrids. The new clubs come in four lofts, designed to replace standard three to six irons, featuring a 450 stainless steel head with a redesigned face that is thinner for a greater spring-like effect and added distance. The shallow face/high toe design produces an expanded sweet spot for an incredibly easy to launch hybrid.
“When we tested HL3 internally, and with independent robotic testing, we found that the performance is extremely close or better than clubs that are priced two to three times more,” said John Craig, Executive Vice President of Tour Edge. “To be able to offer top-tier performance at a fraction of the cost is a major leg up in an industry that is more used to seeing prices going up rather than coming down. With HL3 you can get the best of both worlds: leading edge performance and a retail price that won’t break the bank.”
HL3 technology also delivers incredible forgiveness. A forged maraging steel shallow face combined with Variable Face Thickness technology provides more contact points on the face that provide better off-center hit distance. The Power Channel on the sole behind the face is designed to deliver amplified ball speed, less spin and added forgiveness on shots struck low on the face.
“Our HL3 line has taken a major step forward in terms of looks and performance over Hot Launch 2 and that was a product that we saw more than double in revenue,” said Tour Edge Founder David Glod. “We really see HL3 as being the driving force of growth for Tour Edge and that all comes down to it being the best available in the custom fitting market. That is why we have decided to make s significant financial commitment to advertise HL3 heavily on the Golf Channel and elsewhere with the message of GET FIT. SPEND LESS. PLAY BETTER.”
The Hot Launch series is designed to specifically to take advantage of the emerging growth segment of customization within the equipment market and until the launch of Hot Launch by Tour Edge, the value segment of this market has been largely under-serviced. Tour Edge plans to have up to 1,000 custom fitting centers across the country that will feature the new mobile HL3 custom fitting bag and their unprecedented 48 hour guaranteed delivery on custom fit orders.
“We are aggressively marketing the message that every golfer should be getting custom fit, and that it is especially high handicap players who have the most to gain by getting fit,” said Tour Edge Vice President Jon Claffey. “You don’t need to spend your kid’s college tuition to get into a high performance, high technology game improving set of golf clubs. Our goal is to open the flood gates on custom fitting and HL3 has proven to be the perfect product to accomplish this goal with its advanced technology, top-tier performance and amazing price structure.”
Available now, the HL3 Hybrid comes in 19, 22, 25 and 28 degree lofts. All lofts will be available in right and left-handed models. The stock shaft for the hybrids is a UST Mamiya designed exclusively for the HL3 line which is available in Ladies, A-flex, regular, stiff shafts ranging from 48 to 60 grams. The cost is $119.99. To find a Tour Edge retailer near you visit TourEdge.com or call 800-515-3343.
Get Fit, Spend Less, Play Better with Tour Edge HL3