First Miami location expected to attract 450,000 visitors annually
“Topgolf set its sights on a South Florida location years ago, so this is a highly anticipated location for our company and the community,” said Topgolf Miami Gardens Director of Operations Matt Barkelew. “South Florida is a thriving, vibrant area with an ideal climate for outdoor entertainment. We look forward to providing residents and tourists with a new social destination for interactive fun.”
Through the premium experience of play, food and music, Topgolf is inspiring people of all ages and skill levels – even non-golfers – to come together for playful competition. Guests can enjoy point-scoring golf games using microchipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay. The venues also feature an outstanding chef-driven menu, top-shelf drinks, big screen TVs and music in climate-controlled hitting bays for all-seasons comfort. Year-round programming includes events for kids and families, social leagues, golf tournaments, golf instruction and more.
Topgolf has three Florida locations open in Jacksonville, Orlando and Tampa. The fifth Florida location will open in Doral near Miami in 2018. Topgolf Miami Gardens is located at 17231 NW 7th Avenue near the intersection of I-95 and the Florida Turnpike. Nearly 500 full and part-time associates have been hired in advance of the opening.
For more information, visit www.topgolf.com.
Topgolf’s visionary Erik Anderson is reassuming the role of Executive Chairman and will continue to lead the Topgolf vision, strategy and brand. Stepping into the role of CEO of Topgolf Entertainment Group(TEG), Topgolf USA and joining the Board of Directors is Dolf Berle, who will co-lead strategy and have primary responsibility for the global P&L and leadership development.
“Our rapid growth, driven by our domestic venue business and the potential of Topgolf International, Topgolf Swing Suite and Toptracer, dramatically increases our operational complexity,” said Anderson. “We want to scale our U.S. venue business efficiently while also focusing on our exciting growth initiatives. Leading our day to day business is a full time job, and ensuring that our exponential growth strategy is realized is another. Dolf is highly recognized as an innovative leader with extensive experience managing successful, high-volume entertainment brands. Our partnership will be extremely collaborative as we continue building our global sports and entertainment community creating great times for all.”
Berle’s impressive career has included roles as President and COO of Dave & Buster’s, President of Lucky Strike Lanes, COO at House of Blues and Executive Vice President of Hospitality and Division Head at ClubCorp. He also serves on the National Board of Directors for Topgolf partner Make-A-Wish.
“I have long admired Topgolf and feel personally drawn to its purpose to connect people in meaningful ways,” Berle said. “I feel privileged to partner with Erik and join Topgolf’s talented group of leaders who have built a remarkable culture and brand that I am excited to embrace.”
Berle is the latest addition to the expanding TEG executive team and the second board member addition, following Troy Alstead, former COO of Starbucks. TEG entertains a global audience through domestic and international entertainment venues, WGT Golf mobile games, original digital content, Topgolf Swing Suite lounges, driving ranges powered by Toptracer Range, Topgolf Crush pop-up social experiences and Topgolf Tour, the search for the world’s greatest Topgolf team. TEG employs more than 14,000 associates worldwide.
“Our executive team has never been stronger,” said Anderson, whose investment in Topgolf dates to 2005 when the company opened its first U.S. location in Alexandria, Va. “I could not be more optimistic about the future of Topgolf.”