TaylorMade Golf Company Joins PopStroke and Tiger Woods to Elevate Golf’s Leading Putting and Entertainment Experience
JUPITER, Fla.,– TaylorMade Golf Company has made a material investment in PopStroke, a cutting-edge putting and casual dining concept that merges a technologically advanced competitive golf environment with food and beverage. With the newly announced partnership, TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods.
Founded by former Wall Street Executive Greg Bartoli, in just four short years, PopStroke has become the leading putting entertainment experience in golf. With five locations in Florida, one in Houston, Texas, and two venues under construction in Arizona, the company has an aggressive growth strategy that will bring this immersive putting experience to golfers around the country – and eventually the globe.
“We are excited to partner with TaylorMade as we continue to introduce our unique putting and dining experience to golfers of all ages and abilities,” said Bartoli. “The combination of PopStroke, Tiger, and TaylorMade brings unique international visibility and accelerates our trajectory as we push to become the premier brand in golf entertainment.”
PopStroke aims to introduce a wider audience to the game in a more dynamic, affordable, and less intimidating way. The goal is to foster indelible experiences for guests of all ages, skill levels, and backgrounds by bringing friends and families together to enjoy the game of golf.
“We were truly inspired by the family orientation of the PopStroke model,” said TaylorMade President and CEO David Abeles. “After experiencing it personally, watching golfers from every generation and skill level interacting in a way that reflects the joy of golf, we knew this was something we had to be a part of. With Greg Bartoli’s vision, TaylorMade’s history with Tiger Woods, and the alignment of our values, we believe this is an investment that will benefit our company and the future of golf for generations to come.”
Each PopStroke venue will be outfitted with special edition TaylorMade golf balls for patrons to use on the putting course and take home as a keepsake. In addition, premium TaylorMade rental putters will be available to further elevate the golfing experience.
Beyond the upscale putting courses, PopStroke offers experiential dining with a full-service restaurant, multiple sports bars, private event spaces, a playground for kids, various gaming experiences, and more.
“I am extremely excited to partner with TaylorMade as we continue PopStroke’s rapid expansion,” said Tiger Woods. “TaylorMade has been a great and trusted partner of mine for many years, and I couldn’t be happier to expand my partnership with David and his team. I have spent my entire career growing the game of golf, and I know that TaylorMade will enhance the guest experience at PopStroke as we continue to introduce millions of guests to the game that I love.”
With the investment in PopStroke, TaylorMade’s CEO David Abeles will now join the Board of Directors, which also includes PopStroke CEO Greg Bartoli, TGR Ventures CFO Christopher Hubman, and Chairman of NBC Sports Group Pete Bevacqua.
Mission of the Partnership
Introducing the ultimate dream team in golf innovation – PopStroke and Tiger Woods have joined forces with TaylorMade in a deal that values PopStroke at $650 million to bring you the most exhilarating and cutting-edge putting experience in the game. High-performance equipment and an unmatched environment combine to create a peerless golf experience that caters to players of all skill levels.
The powerful triumvirate aims to provide an accessible and elevated putting experience that brings people to golf and keeps them coming back. To learn more, please visit popstroke.com