Tagmarshal – the golf course intelligence and pace-of-play system used by golf courses, country clubs and resorts worldwide – is now operational at Pinehurst Resort, host of the 2019 U.S. Amateur Championship and one of Golf Digest’s top-five courses worldwide. Bodo Sieber, CEO of Tagmarshal and a former German National Rugby Union team member, was able to transition from playing the world’s most physical sport to creating a pace of play tracking device that is saving golf courses money and optimizing course efficiency for players. The system has already resulted in more than $100,000 in annual incremental revenue for many clubs as tee times are added due to more efficient rounds.
With more single golf championships than any other site in America and home to nine challenging golf courses, Pinehurst will enhance its already renowned player experience and increase operational efficiencies by using Tagmarshal’s sophisticated geo-tagging and pace algorithm software. Equipped with vital statistics, some courses will expect to see a 15-17 minute decrease for each round and increased maintenance efficiency due to the use of heat mapping.
“We are continuously looking for ways to improve our on-course capabilities and create more memorable experiences for guests,” says Matt Barksdale, PGA, Resort Head Golf Professional at Pinehurst. “The adoption of Tagmarshal has been seamless and the system has already produced positive insights for us to implement.”
Recent installments of the system globally have created 70 percent of rounds being played on pace or within five minutes of target goal times. Top-ranked courses trusting Tagmarshal include Carnoustie Golf (The 2018 Open Championship), The Ocean Course at Kiawah Island Golf Resort (2021 PGA Championship), Whistling Straits (2020 Ryder Cup), Erin Hills, East Lake (The TOUR Championship), Valhalla, Ballybunion and more.
“Turning pace of play into a revenue generator is what makes Tagmarshal’s technology so powerful,” says CEO Sieber. “Putting real-time intelligence into the hands of course managers gives them invaluable data to support the decisions they make.”
Partnering with Tagmarshal positions courses as industry leaders, giving them proven operational efficiencies, while superintendents use Tagmarshal data to better manage pin placements, wear patterns and hole set-ups.
About Pinehurst Resort & Country Club
Located in the sandhills of North Carolina, Pinehurst Resort, established in 1895, is a 2,000-acre property featuring an award-winning spa, nine golf courses, tennis, and activities for the family. Widely known as the Cradle of American Golf, Pinehurst has hosted more single golf championships than any other site in America, including the U.S. Open, U.S. Women’s Open, PGA Championship, the Ryder Cup, PGA TOUR Championship and many others. In 2024, it will again serve as the site for the U.S. Open.
More information: pinehurst.com, 855.235.8507.
Tagmarshal is a golf course intelligence and pace-of-play management solution that turns pace into an asset. The system uses small “tags” clipped onto golf bags or installed on carts which transmit geo-location data. Industry-leading algorithms identify risk groups with accurate, objective support to alleviate pace challenges before they arise. Public, private and resort courses using Tagmarshal realize substantial returns on investments through improved on-course experiences achieved with less staff as well as increases in daily rounds. Impactful and easy-to-use data analytics, weather data integration and geo-fencing complete the offering.
More information: tagmarshal.com, 725.333.7354.