Southern Tide, The Coastal Lifestyle Brand that embodies a Southern state of mind and adventurous spirit is taking over the links.

A lot more goes into making the modern golf polo shirt than you might think. It is a very different offering compared to what golfers would have worn five years ago, with a range of new performance fabrics being used in shirt construction.

There was a time when proper golf apparel was woolen tweeds, plus fours and knee socks. These days, athletic shoes and shorts have taken up residence on most courses. Amongst all of those passing fashion trends, there’s one stalwart: the golf polo shirt. This golf course staple will be on duty for a long time to come.

Southern Tide is best known for its Skipjack Polo, which was thought by many to be the most comfortable premium polo shirt available.

While the Skipjack Polo, is still a classic and is still very comfortable, there is now an even more comfortable Skipjack Polo. One created with brrr technology to help keep you cooler and more comfortable on and off the course.

What is the brrr Triple Chill Effect?

Fabric technology that combines three unique cooling effects that combine to immediately and continually reduce the temperature of your skin.

Cool to the Touch – brrr fabrics are cool to the touch with more chill than comparable competitors.

Wicking – The moisture wicking qualities of brrr incorporate wicking technology to move moisture away from your skin, for nonstop comfort.

Quick Drying – The quick drying features of brrr means it takes less time to dry, rapidly releasing moisture into the air, cooling the fabric and providing you with a fresh and crisp experience.

The Driver Striped brrr Performance Polo Shirt is a lightweight golf polo that has stretchiness, comfort and class – Southern Tide Class!
When you slip this shirt on, it just feels right.  I have to say this is as comfortable as any shirt I have ever worn. The stretch provides you with just the right amount of give to maximize your range of motion whether it is in your backswing or just in everyday movements.

I recently put the brrr technology to the test. I wore the shirt during a recent round of golf at Indian River Preserve Golf Club, on a hot and muggy Florida summer afternoon. If you’ve ever played golf in Florida in August, you know what it’s like…it is hot and humid. The exact conditions I wanted to for testing the brr technology.

How did the shirt perform?

Cool to the Touch – yes and no, it’s hard to say anything outside in that heat is going to feel cool to the touch, but it did retain its unique feel all afternoon. I wouldn’t say it was cool, but it definitely did not absorb any heat.

Wicking – Completely agree with this. My skin felt dry all afternoon, none of the usual shirt stuck to your body like glue after the first hole. The shirt definitely exceeded any expectations about wicking moisture away from my body.

Quick Drying – I would have to agree with this too. I didn’t get rained on during this round to test that aspect fully, but I can say the shirt did not feel at all damp after wicking body perspiration from me.

Overall – Incredible stretch and comfort. The fit of the shirt complements your body while also providing just the right amount of stretch.

After an afternoon round, this shirt gets a solid Thumbs Up. The brrr technology works. Don’t get me wrong – you will still be hot if you are playing in the summer.  But while playing in a Southern Tide brrr Performance Polo Shirt, you will at least be comfortable. No more constantly pulling at your shirt to keep it from sticking to you. After playing in this shirt, it will be difficult to play in anything else!

Another big plus is that after your round you can walk into the clubhouse with this shirt on and it will look fresh.  You might not – but your shirt will.

The perfect shirt for a day on the course or anywhere.


  • Classic Fit
  • 94% Polyester 6% Stretch
  • UPF sun protection
  • Constructed with 4-way stretch fabric for comfort and ease of movement
  • Quick-drying fabric with moisture-wicking technology
  • 2-piece self-collar
  • 3-button placket with white branded buttons
  • Drop tail hem
  • Open waistband
  • Open sleeves
  • Machine wash cold, tumble dry low, do not use softener. Do not bleach. Tumble dry low. Cool iron if needed.

For more information be sure and visit Southern Tide on the web or to find the Nearest Southern Tide Store.
If you are a real Southern Tide aficionado, ask ’em for a free Skip Jack Logo Sticker.