PGA TOUR Superstore CEO Listens to Customers, Introduces New Virtual Tournament

PGA TOUR SUPERSTORE Tees Up Affordable, Easy access and Fun In-store Golf Tourney, Continues Model of Enhancing Customer Experience Under One Roof

Sometimes it’s just about listening to your customers. PGA TOUR Superstore President & CEO Dick Sullivan has and his company’s ability to listen has resulted in delivering a new coast to coast tournament. Mega golf retailer PGA TOUR Superstore is introducing an inaugural six week, 9-Hole virtual golf tournament series, starting Monday September 25.

We have never taken the customer for granted and are committed to ensuring the customer experience in our stores is the benchmark in our industry. For us, it’s all about listening to the customer,” said Dick Sullivan, PGA TOUR Superstore CEO & President. “Customers have asked about virtually playing real courses with our simulators and technology driving practice golf hitting bays. Having heard what they said, we thought adding an element of competition that would enhance that experience even more. That is why we are teeing up our inaugural six week 9-hole tournament series where competitors will virtually play at top courses, including Quail Hollow and Congressional.”

Leading golf equipment and apparel retailer PGA TOUR Superstore is teeing up a virtual 9 hole golf tournament series and invites golfers to play the country’s most popular/famous golf courses in a fun, affordable and convenient manner. The six week indoor, nine-hole tournament which tees off Monday, September 25 will include virtual competition on top courses from around the country. Each week a new nine-hole tournament format will be introduced, with up to $200 in weekly prizes for tournament and contest winners. It will also feature a closest-to-the-hole contest. The Entry fee per tournament is $19.99.

For more information and/or to register for the virtual tournament, visit

PGA Tour Superstore

Comments are closed.