SERIES OF SHOWCASE FUNDRAISING EVENTS THROUGHOUT THE UNITED STATES
Partnership Kicks Off With “The Wellness Weekend” at Ojai Valley Inn Resort in June
Golf Beats Cancer, a non-profit organization dedicated to improving integrative therapy for cancer patients through the game of golf, has partnered with the American Cancer Society’s Sports and Entertainment Group, for a series of showcase events and fundraisers throughout the United States in 2018.
Golf Beats Cancer was developed by founder Lee Embley as a way to cope with his own stage IV lung cancer diagnosis and treatment, which included an aggressive chemotherapy regiment. Following his oncology directive to stay active, Embley converted his local golf course into a wellness track where patients could fight fatigue, stay hydrated, improve cognition, practice balance, eat nutritiously and be social. GBC “Golf Buddies,” an extension of the program, encourages participating cancer survivors and other golf club members to become Golf Buddies to encourage and motivate GBC Players to get out, walk the course and embrace an “extended family” through golf.
“What began as a lifestyle self-care solution for me evolved into Links To More Good Days, a complete wellness and patient support program that is now being adopted by golf clubs all over the nation,” said Embley. “We are thrilled to partner with the American Cancer Society to effectively reach more patients and form more GBC Club partnerships. We are all about improving quality of life for cancer patients, in and out of the clubhouse.”
The American Cancer Society is planning a number of showcase events with GBC in 2018 in selected cities throughout the United States. The first event will be at Ojai Valley Inn and Spa, in California, on June 10th and 11th. The event begins with a 5K Wellness Walk on the Ojai Golf Course, and includes a golf tournament and gala dinner, with a keynote address by Fred Kass, MD, Head of Oncology at Ridley-Tree Cancer Center. To register for the event visit http://www.gbcpatientsupport.org/wellness-weekend.
“The American Cancer Society is delighted to partner with Golf Beats Cancer and participate in this first of many showcase events, so that cancer patients on the mend can have a fun way to exercise, improve their game, focus on wellness, and meet new friends in a healthy, outdoor environment,” said Cesley Tafoya, Strategic Director, Regional Sports & Entertainment for the American Cancer Society. GBC recently selected Greenville, South Carolina based Jeff Dezen Public Relations(JDPR) to serve as the bran’s official PR agency of record. JDPR will support GOLF BEATS CANCER with strategic planning, brand development, content creation, national-level media relations and social media services.
For more information on Golf Beats Cancer showcase events, to become a GBC Golf Buddy/GBC partner club or for other ways you can help support Golf Beats Cancer in its mission, visit http://www.gbcpatientsupport.org/
ABOUT GOLF BEATS CANCER
Founded in 2017, by Stage IV lung cancer survivor, Lee Embley, Golf Beats Cancer is a 501 c3 organization dedicated to improving integrative therapy for cancer patients through the game of golf. Utilizing a holistic approach to self-care, Golf Beats Cancer’s comprehensive “Links to More Good Days” program delivers countless wellness benefits to those who are coping with the devastating effects of chemotherapy, at no cost to the patient. For more information on the Golf Beats Cancer organization and details of the “Links to More Good Days’ program visit http://www.gbcpatientsupport.org/.
ABOUT AMERICAN CANCER SOCIETY
The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the Society is attacking cancer from every angle. For more information go to www.cancer.org.