French Lick Resort Wins Industry Honor for Video Marketing

French lick Resort, the historic golf resort destination in southern Indiana, and the Midwest’s Premier Resort has won the “Video Marketing” award at the 24th Annual International Network of Golf(ING) Industry Honors program at the 2018 PGA Merchandise Show in Orlando, Florida. The ING Industry Honors program recognizes outstanding achievement in the golf business. The non-profit, media-based networking organization ING conducts the awards program.

Nominees in 12 categories are submitted throughout the year from the golf industry. Sub-committees that include media experts then narrow the entries to the top three in each category. ING members then vote electronically to determine the annual winners awarded at the annual PGA Merchandise Show in Orlando, Florida in January.

The Video marketing award recognizes an individual, company or agency that has created an innovative online video used as a product demo, informational content, advertising promotion or social media strategy. French Lick Resort joined Antigua and Bridgestone Golf as the three finalists for this year’s honors.

ING awarded French Lick Resort for its video development, led by resort marketing manager and video director, Steve Rondinaro, and Erik Hook, camera editor, chronicling the historic Donald Ross Course on its 100th Anniversary in 2017.

French Lick is no stranger to being recognized by ING. In 2017, the resort was honored with two ING awards. The “Promotion/Public Relations Event or Campaign award for its video work on the 2016 Legends Championship presented by Old National Bank at the Pete Dye Course, as well as the “Video Marketing Award” for its more than 30 hours of video and distribution of the events video highlights through television, online and social media channels.

French Lick Resort has gained national recognition over the past ten years hosting major golf events that have created the pathway for many of these awards. In 2018, the Senior LPGA Championship presented by the highly respected Old National Bank will be contested October 15-17. Over the years, the PGA of America played its PGA Professional National Championship on the new Pete Dye course in 2010. Then in 2015, the Senior PGA Championship presented by KitchenAid brought its prestigious event to French Lick. In addition the Big Ten Conference held both the men’s and women’s golf championships at the resort. The LPGA Legends as well as the Symetra Tour have made annual stops to French Lick.

French Lick Resort is a Midwest destination that includes the West Baden Springs Hotel, a National Historic Landmark over 100 years old, once called the ‘Eighth Wonder of the World’ with its 200 foot atrium. The French Lick Springs Hotel which was established in 1845 and the French Lick Casino which opened in 2000 round out the 3,000 acre campus. Restored to its historic glory after a $560 million restoration, The French Lick Resort features 686 guest rooms and suites; a 51,000 square-foot casino; meeting and event space totaling 163,000 square feet; 45 holes of golf. including two of Indiana’s top rated public courses- The Donald Ross and Pete Dye courses at French Lick; two full service spas with a combined 36 treatment rooms; and an array of fine dining and family friendly entertainment and recreation options.

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