Although the PGA Merchandise Show didn’t physically come to the Orlando Convention Center this year, many manufacturers, buyers and media met online. I had a chance to preview the new offerings from many of the golf companies during my new unique experience. One that stood out is the exceptionally sharp looking Premiere golf shoes from FootJoy.
FootJoy shoes have been trusted by more professional golfers than any other brand through an uncompromising commitment to innovation, quality, unrivaled design and a single-minded focus on performance. In fact, FootJoy has been the #1 shoe on the PGA TOUR for 75 consecutive years, an impressive streak in any sport.
That same pioneering spirit continues today driving FootJoy to elevate the standard of performance and style in golf footwear. As part of their continued brand innovation, they are excited to introduce The Premiere Series, a modern representation of the classic golf shoe. Designed in collaboration with several PGA TOUR players, The Premiere Series will feature three new upper designs inspired by the past but made relevant for today’s play. Influenced by the discerning taste of the modern golfer, each collection uses soft, supple premium leather uppers and ultra-lightweight materials, as well as exquisite detailing that delivers modern classic styling.
The Tarlow collection is inspired by Bill and Dick Tarlow who bought FootJoy in 1957 and focused the brand primarily on golf. The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and quarter complemented by a coordinated croc print in the heel, cap toe and eye stay. The midsole has a natural leather welt and contrasting stitch.
The Packard collection is inspired by Frederich Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today. The Packard collection features exquisite detailing and a pebble grain leather in both the vamp and quarter. It uses a calfskin croc print accent in the saddle area complemented by a natural leather welt and contrast stitching.
Inspired by Perley Flint, a young Harvard graduate and avid golfer, who designed FootJoy’s first golf shoe in the 1920s. The Flint collection is clean and refined. Smooth ChromoSkin leather is used in the upper, highlighted by a nice embossed detailing in the saddle area with a refined FJ ornament as well as nice piping on the side. Inside the shoe, you will find new premium lambskin linings and a nice fitbed for exceptional comfort.
While timeless in design, The Premiere Series is infused with performance, led by the all-new VersTrax+ outsole. This revolutionary anti-channeling tread pattern is engineered to provide outstanding grip for any lie or angle with complete total traction coverage, reducing slippage.
“We saw a terrific opportunity to completely reinvent the classically inspired golf shoe from the ground up,” said Chris Tobias, Vice President of FJ Footwear. “And to accomplish that, we leveraged every ounce of innovation as well as direct input from the world’s best players, to deliver the next level of performance with a distinctly modern take on our classic design.”
The Premiere Series also delivers on comfort, featuring an Ortholite EcoPlush Fitbed that provides perimeter stability in the heel as well as
supersoft and comfortable custom underfoot cushioning.
Those looking to design their own golf shoe The Premiere Series will be available on MyJoys.com. Create custom shoes with millions of possible combinations of colors, prints, laces and more, available for men and women in both laced and Boa.