The latest offering in alternative golf enjoyment is opening in Alpharetta, Georgia, a northern suburb of Atlanta. Developed by parent company Competitive Social Ventures, the 11,000 square-foot Fairway Social will feature premium food and drink, hitting bays with golf simulators and a world-class cours.

The motto of Fairway Social is “Be Safe, Be Fun, Be Social,” and there is plenty of opportunities to do all three when you visit. Not only is the chef-inspired menu in the full-service sure to please a wide variety of tastes but there’s a multitude of activities to choose from including a selection of 100 world-renowned golf courses to play on one of eleven Full Swing simulators, as well as 13 other multisport games.

Craft cocktails and a curated wine list are sure to please adults at the Eagle’s Nest- rooftop patio, while lawn games, TVs and the impressive Back-9 Experience are just some of the other options for those family-oriented visitors.

Neal Freeman, the visionary of Lake Point Sports in Emerson, Ga. is also the brains behind Fairway Social, located at the Maxwell, a mixed-use development comprising 44,000 square feet of retail, and offices in the city-center of Alpharetta. In addition, Maxwell will be complemented with 138 residential units, making Fairway Social a well-positioned fun destination for both walk-ups or vehicular traffic.

“Fairway Social will provide a lively place for friendly competition for all ages,” says Freeman. Once inside guests can play virtually at Pebble Beach Links or Georgia’s Sea Island. Neal added, “Our desire is to create the most ridiculously fun destination possible.”

Fairway Social will also feature a pro shop with a variety of Bridgestone Golf products including TOUR B and e12 CONTACT golf balls, golf gloves and digital amo hats. The Bridgestone e12 CONTACT balls will be the exclusive model ball used in the hitting bays and course. Freeman says, “I knew from day one that I wanted to work with Bridgestone, the #1 Ball-Fitter in Golf. They have great leadership, great products, and are an advocate of the local markets-we are excited to continue the ‘Made here, Played here’ campaign along with Bridgestone.”