Callaway Big Bertha is Back

Callaway Golf returns the Big Bertha brand name with the Big Bertha B-21 family of woods, hybrids and irons.

Fast Facts:

  • Big Bertha B-21 Driver:
  • High launch low spin draw bias weighting
  • A.I.-design Flash Face with Jailbreak internal rods
  • Carbon fiber crown
  • RCH shaft, Golf Pride Tour Velvet grip stock
  • Loft choices: 9°, 10.5°, 12.5°
  • At retail September 10 SRP $499.99

Big Bertha B-21 Fairway woods:

  • Oversize head with shallow face and added offset
  • A.I.-design Flash Face with Jailbreak internal rods
  • Carbon fiber crown
  • RCH shaft, Golf Pride Tour Velvet grip stock
  • Loft choices: 3W, 5W, 7W, 9W
  • At retail September 10 SRP $299.99

Big Bertha B-21 Hybrids:

  • Larger, easy to launch head and added offset
  • A.I.-design Flash Face with Jailbreak internal rods
  • Two tungsten sole weights
  • RCH shaft, Golf Pride Tour Velvet grip stock
  • Lofts: 3H, 4H, 5H, 6H, 7H, 8H
  • At retail September 10 SRP $249.99

Big Bertha B-21 Irons:

  • A.I.-design Flash Face Cup
  • Wide sole with added offset
  • Tungsten sole weighting
  • Vibration absorbing Urethane microspheres
  • 4-PW, AW, SW, LW available at retail September 10
  • SRP 7-piece set steel shafts: $899.99, graphite shafts $999.99

WYNTK:

For 30 years the Big Bertha brand name from Callaway Golf has struck a positive chord with golfers but the most recent using the name was the Great Big Bertha in 2017. Now, extending what has become a franchise marketing tool, Big Bertha is back with the Big Bertha B-21 family which is billed by Callaway as being both easy to hit and very forgiving.

Looking specifically at the B-21 the weighting is biased for high launch but with low spin in order to produce the best distance and there is a significant amount of weight placed towards the heel to help straighten out the most common swing error, a left to right slice. Callaway’s engineers used the company’s supercomputer programmed to take advantage of machine learning and artificial intelligence to design the clubface with the goal of retaining high ball speeds over a large area. The Big Bertha B-21 face is backed with the now familiar Jailbreak rods tying the carbon fiber crown to the sole which concentrates energy on the face rather wasting it by allowing the crown to excessively bulge at impact.

The same easy-to-hit philosophy using the supercomputer was employed in the Big Bertha fairway woods, hybrids, and irons. The company also noted this is the first time an A.I.-designed face cup has been used in a Big Bertha iron.