ORLANDO, Florida – BetMGM and Topgolf Entertainment Group announced this week a new partnership centered around an integrated sports betting and entertainment experience. The companies says rhey will collaborate on marketing and promotional offers through the BetMGM platform at select Topgolf venues and within “WGT by Topgolf,’’ the leading online golf game which has been part of the Topgolf family since 2016.
Topgolf is expected to merge with Callaway Golf as early as the end of March. Callaway shareholders are scheduled to vote on the merger March 3.
“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” said BetMGM’s Chief Revenue Officer Matt Prevost. “Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”
The partnership will allow Topgolf and BetMGM to engage with consumers on a large scale while reaching new audiences, both digitally and in-person.
Details of the partnership include BetMGM digital branding throughout Topgolf venues in cities where BetMGM operates, including Topgolf’s marquee Las Vegas location at MGM Grand; Indianapolis; Nashville; Detroit; Virginia Beach; and Denver, as well as within the WGT by Topgolf platform. BetMGM will also activate branding and promotional integrations in additional Topgolf locations as its sports betting and gaming platforms become available in new states.