Covington, Georgia– Bridgestone Golf, the #1 Ball-Fitter in Golf, announced that their new e6, the longest-running current model in the company’s repertoire, is now made with a larger, softer core, offering moderate swing speed players more distance with improved feel and overall performance.

Features of Bridgestone’s newest e6 include a two-piece construction with a larger, softer core for an exceptionally soft and responsive feel for added distance. Though the e6 has enjoyed an impressive 15-year track record of success, the new ball is specifically tailored to players who value a ball that provides a melted-butter feel at impact without the loss of distance sometimes associated with lower compression models. In the case of the new e6, those players with moderate drive swing speeds can greatly benefit from a larger more responsive core formulation as well as Bridgestone’s advanced dimple and aerodynamics.

“The efamily has a lengthy, storied history at Bridgestone,” said Elliot Mellow, Golf Ball Marketing Manager. “The e6 is actually our most successful two-piece Surlyn golf ball model to date. It has a significant following among moderate-speed players who demand a soft feel with maximum distance off the tee with enhanced forgiveness on the long and midiron shots. As a real bonus, it also provides an incredible feel on and around the green.”

Bridgestone has been manufacturing since 1935 under the Bridgestone and Precept brands, and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its ‘Custom ball fitting Program,’ identifying player’s ideal ball based on personal swing dynamics. Today, as the #1 Ball-Fitter, the company has conducted over 2.1 million fittings via a combination of live, online and VFIT video ball fittings. The consumer data gathered from ball-fitting continues to inspire their innovative golf ball designs, yielding industry-leading performance products for the entire of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented by such icons as Tiger Woods, Bryson DeChambeau, Matt Kuchar, Fred Couples and Lexi Thompson. Bridgestone is a sponsor for the Golf Trail.

Bridgestone’s latest e6 carry a retail price of $21.99 per dozen in white and optic yellow colors and will be available at retail at the end of February 2021. For more information on the entire line of golf balls and help selecting the right ball for you, please visit BridgestoneGolf.com.