ORLANDO – Bridgestone Golf, the No. 1 Ball-Fitter in Golf, has introdused the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling ’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”

Aimed at players with moderate or slower swing speeds, the new Lady Precept was designed with a softer, reformulated gradational core that’s engineered to provide easier and faster launch for increased distance and a bit more forgiveness on off-center hits. One dozen balls retail for $20.

“The heritage really started with the MC Lady in the late 90s,” said Mellow. “The target audience for the Lady Precept is still the same, but the gradational core technology, design, and overall performance has improved significantly over the years.”

The 2-piece Bridgestone Lady Precept is available now with a street price of $19.99 per dozen. In addition to the classic white version, the Lady Precept is also available in Optic Pink. For help selecting which premium Bridgestone model is the right ball for them, consumers should try Bridgestone’s VFIT for a free video ball-fitting consultation.

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making in 1935 and today has 800 golf ball design patents. Bridgestone has conducted over 2.2 million fittings via a combination of live-fitting, online selection and VFIT video ball fitting. The company’s innovative new golf ball designs, yielding industry-leading performance products for the entire of players, from recreational golfers to the best in the world.

Bridgestone Golf is represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau, and Lexi Thompson.

https://www.bridgestonegolf.com/en-us/balls/lady/lady