launchbox

Billy Casper Golf Integrating Toptracer Range at Select Facilities

First Launchbox Venue Now Open at 1757 Golf Club

Billy Casper Golf (BCG), one of the largest privately-owned golf course management companies in the U.S., announces an alliance with TopgolfÒ, wherein it will install the company’s Toptracer Range platform, branded as Launchbox Golf, at select BCG facilities nationwide.

Best known for the revolutionary on-screen ball-tracking technology seen on PGA TOUR and major championship television broadcasts, Toptracer Range transforms driving ranges into practice and entertainment destinations. It combines tech and fun to create a superior experience that is perfect for all skill levels, allowing friends and family to compete in a variety of games or play virtual golf on simulated courses. The latter offers a convenience factor for beginners who can play nine or 18 holes in a low-pressure environment. New courses, like Pebble Beach Golf Links, are constantly being added.

1757 Golf Club in Dulles, Virginia, is the first BCG course to offer Launchbox Golf powered by Toptracer Range, allowing players to track and analyze every shot hit during practice sessions. Already one of the most popular public courses and practice areas in the Washington D.C. metro area, 10 hitting bays at 1757 now feature Launchbox Golf powered by Toptracer Range. This premium addition to 1757 pairs with first class food, bar service and a lively vibe.

“Golf’s latent demand has reached a historic level at 38 million Americans interested in playing golf, and cutting-edge technology like Toptracer Range is the perfect tool to engage new players,” says Peter Hill, Chairman and CEO of BCG. “Our goal is to evolve the golf experience nationwide with Launchbox Golf powered by Toptracer. It’s an excellent way for our facilities to differentiate themselves and provide our guests a new way to play and practice.”

BCG endeavors to make the golf experience more appealing without losing tradition. The company has consistently shown its commitment to grow the game through boundless marketing ideation, data science and savvy operations.

“We are proud to team with Billy Casper Golf to create a fun, interactive range experience via its new Launchbox Golf concept,” said Troy Warfield, president of Toptracer Range and Topgolf International. “BCG recognizes how advanced technology can enhance the player experience and, ultimately, help grow the game.”

Using 21-inch monitors that are mounted in each hitting bay, Toptracer Range technology displays the shape of each shot, distance (carry and total), ball speed, launch angle, height and more. Performance data is automatically recorded under a player’s user profile, so that he/she can access stats throughout the season and see areas where improvement is needed. Additionally, the new Toptracer Range community app (free for iOS and Android) automatically links with the user profile and records player stats, displays global leaderboards and uses GPS to find Toptracer Range-enhanced facilities.

Owned by global sports entertainment leader Topgolf, Toptracer is best known for the ball-tracking graphics used during televised golf tournaments such as The Open Championship and Ryder Cup, among others.

1757 Golf Club is located at 45120 Waxpool Rd. For more information, visit www.1757golfclub.com or call 703.444.0901.

About Toptracer

Toptracer is transforming the game of golf on the range, on the course, on television and even in major sports stadiums. This dynamic technology tracks the flight of a golf ball, displays its path in video and analyzes every shot hit. Topgolf has leveraged the technology for Topgolf Crush, integration at Topgolf venues, and is licensing Toptracer to driving ranges and tournament directors for a more interactive golf experience. Additionally, Toptracer continues to enrich the experience of watching golf on TV during some of the biggest tournaments in the world, including The Open Championship and Ryder Cup. Recently Topgolf hired former Taylor Made Golf Company CEO Ben Sharpe to expand its global footprint of Toptracer technology. Sharpe will serve as President of Toptracer Range which is based in London.

“Having spent many years working in the golf industry, I instantly recognized the incredible potential of Toptracer Range, not only for its advanced technology but for the power of the Topgolf brand. I am excited to help driving ranges recreate the fun and social experience for which Topgolf is popularly known,” said Sharpe.

To learn more, visit toptracer.com.

About Billy Casper Golf

Billy Casper Golf is one of the largest privately-owned golf course management companies in the U.S., with nearly 150 properties in 29 states.  Headquartered in Reston, Va. – with regional offices across America – BCG has more than 25 years of results-driven expertise.  The company specializes in full-service course management as well as assistance in specific segments of the golf business, including course and property maintenance, staffing and training, career growth, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.

BCG continues to evolve the golf experience through customized solutions and innovative programs like the annual World’s Largest Golf Outing– a national golf fundraiser conceived by BCG Chairman and CEO Peter Hill.  The company recently launched its newest management solution, Billy Casper Signature, as a boutique division focused on country club, resort and private club management.

For more information:  www.billycaspergolf.com, 703.761.1444

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