August 13 – The Day the Greatest Swing in Golf was Born;

Ben Hogan Golf Equipment Company to Launch Social Media Tribute to the late Ben Hogan’s Amazing Swing, along with Special Promotions for Golfers on Irons, Woods, Putters, Wedges and Accessories, Available Exclusively at BenHoganGolf.com

August 13 forever marks the day the greatest swing in golf was born.  In 2019, to honor 9-time Major Champion Ben Hogan’s iconic swing #BenHoganDay will kick-off a week-long celebration of the golf swing and to commemorate Mr. Hogan’s illustrious career.

As part of the celebration, Ben Hogan Golf Equipment Company, one of the game’s premier equipment brands that was founded by Ben Hogan in 1953, will lead a series of tributes across social media platforms to recognize Mr. Hogan’s contributions to the game and encourage golfers to continue striving for the perfect swing.  The Company’s stable of field and brand ambassadors, including as top-ranked golf instructor, Travis Fulton, will participate in the celebration of the golf swing, communicating to millions of social media followers across their platforms.  Additionally, Golf Historian and host of Fairways of Life, Matt Adams will provide special Ben Hogan-related content.  Finally, as part of the tribute to Mr. Hogan as founder of Ben Hogan Golf, the Company will offer a number of special promotions for golfers on forged irons, woods, and wedges, available exclusively at BenHoganGolf.com.

“The perfect golf swing was essentially born on August 13, 1912, and today every serious golfer aspires to swing like Ben Hogan,” said Scott White, President and CEO, Ben Hogan Golf Equipment Company.  “Mr. Hogan founded his equipment Company based on the idea of building the best in the world to allow serious players who worked hard to refine their skills and swing to play their best golf.  That mantra has driven the company for nearly seven decades. Now, on what would have been his 107th birthday, we are dedicating a week to honoring the man, and the birth of golf’s greatest swing.”

Ben Hogan’s mission was to “manufacture clubs that offer the best performing design, the best feel for contacting the golf ball, and the best eye appeal.”  Today, 66 years later all Ben Hogan Golf products are hand-crafted using Mr. Hogan’s proprietary club building process. In fact, the Company’s team of craftsmen, some of whom worked with Mr. Hogan directly for many years, builds each individual club and set of one at a time, to exacting, individual golfer specifications.

“Ben Hogan entered the equipment business with the same singular focus that drove his success on the golf course,” said White. “Mr. Hogan was obsessed with precision and perfection, and he made it his mission to design and build the finest ever made. Today, he would be proud to know that serious golfers can purchase hand-crafted, custom-made products directly from his company.”

White concludes, “Mr. Hogan was an innovator … and a shrewd businessman.  Being able to offer golf equipment of exceptional quality without retail mark-up and obscene profit margins is good for golfers, and it’s an idea he was passionate about.”