Unique Direct-to Consumer Business Model for Custom, Hand-Crafted Forged Irons and Wedges Delivers Multi-Million Dollar Sales Growth Fueling Optimism for Future
One year after announcing the company was back, Ben Hogan Golf Equipment Company continues to forge ahead thanks to multi-million sales growth. Today, on what would have been founder Ben Hogan’s 106th birthday, as well as the 65th anniversary year of Hogan completing the Grand Slam, the Company announced that its unique direct-to-consumer business model for custom, hand-crafted forged irons and wedges has exceeded sales projections.
On the heels of its year-one resurgence and at the ongoing request of serious, committed players, the Company is now planning the roll-out of several new product lines in late 2018 and early 2019. Known primarily for producing the highest-quality, best-performing and best-feeling forged irons and wedges in the game, the Company plans to enter several new product categories shortly.
“Our exclusive factory-direct business model is unprecedented for name brand golf equipment, as we put best-in-class custom forged irons in the hands of golfers of all playing levels, and at hundreds of dollars less than they would pay for competitive products through green-grass and retail channels,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Our proven product innovations are driven by Mr. Hogan’s renowned club making philosophies that have endured for decades. This, combined with our quality custom club making commitment, and a risk-free demo program, has validated our business model and provided a roadmap for expanded product lines in 2019, and beyond.”
Highlighting the Company’s 2018 line-up of products are the Fort Worth Black, PTX and Edge forged iron sets. Each model was designed specifically for golfers of varying skill levels and all are hand-crafted using Ben Hogan Golf’s proprietary club building process. The Company’s team of craftsmen, some of whom worked with Mr. Hogan directly for many years, build each individual club and each set of irons one at a time, to exacting, individual specifications.
The Ben Hogan Golf stable of products also feature the new Equalizer wedges, as well as hybrid and utility clubs that can be purchased exclusively at www.BenHoganGolf.com. Because the Company only sells direct to the consumer, via its website, retail markup is eliminated. As a result, tour-quality Ben Hogan Golf clubs can be purchased for nearly half of what competitive products would cost at retail.
Moreover, recognizing that most golfers want to personally experience equipment before they purchase, the Company offers a simple, risk-free demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people try Ben Hogan golf equipment via the Demo Program end up buying equipment.
Adds White, “We have been methodical in developing and executing our direct-to-consumer business model. Now that we have proven this strategy successful, we are moving forward with the next phase in our plan. Entering additional product categories is exciting for us but, as always, we won’t do so until we have a product worthy of Mr. Hogan’s signature. All new products will provide golfers with the same quality and expert craftsmanship that goes into our irons, along with pricing that is unmatched among brand name performance golf equipment.”
To learn more about Ben Hogan Golf, please visit www.benhogangolf.com.
About Ben Hogan Golf Equipment
The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs. The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953. The Company offers their premium products online exclusively. By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices.