Callaway Golf has announced a revamped version of the ERC Soft golf ball for next season, retaining the ionomer cover, which is now coated with urethane, while the core is a new softer formulation, and the familiar three-line alignment aid has been updated.
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The big question for the 70th edition held Jan. 24-27 was if the Show would recover from the pandemic-induced cancellation in 2021 when a “virtual Show” was held that met with no one’s satisfaction, followed by 2022 when returning to the Orange County Convention Center in Orlando, Fla., the number of exhibitors was down 40%, attendance was less than half of a “normal year,” and most of the industry’s major companies did not exhibit.
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The 2023 version of Titleist’s bestselling Pro V1/Pro V1x golf balls retain the urethane cover for short game control, and both received a redone core with progressive response construction.
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Few golf product launches made bigger waves in 2022 than TaylorMade’s Stealth line. Now, the manufacturer has taken their groundbreaking Carbon Twist Face technology to the next level with the TaylorMade Stealth 2 line.
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