In honor of what would have been Arnold Palmer’s 90th birthday this September, the Arnold Palmer organization has launched a “90 for 90” campaign to celebrate 90 moments from Arnie’s incredible life across social media, digital channels and SiriusXM-one moment per day leading up to his birthday on Sept. 10.

Arnie’s Army, Fans and supporters can join the celebration at www.blog.arnoldpalmer.com as well as via Twitter(@arnoldpalmer), Instagram(@arnoldpalmerofficial) and Facebook at @arnoldpalmerofficial and share their reactions and Palmer memories using hashtag #AP90for90. The highlighted moments will cover the full spectrum of Palmer’s life, including family, his love of aviation, business prowess, the Arnold & Winnie Palmer Foundation and, of course, his incredible golf career. More than just historical notes, the 90 moments are meant to emphasize the positive impact Palmer had in the world and to inspire others to live their best lives.

The program launched during the U.S. Open at Pebble Beach, won by Gary Woodland to claim his first major victory, with the first few moments highlighting Palmer’s own dramatic victory in the 1960 U.S.Open at Cherry Hills, his partnership purchase of Pebble Beach, and his final Open at Oakmont in 1994. Similarly, posts throughout the 90 days will coincide with special dates when possible.

GOLF Channel, the network Palmer co-founded in 1995 that has since expanded into a global media and company dedicated to the game, will feature the campaign throughout the 90 days with frequent segments on Morning Drive, the network’s daily morning show, as well as Instagram and Twitter content via the network’s social media handles and digital platforms.

Sirius XM is airing an Arnold Palmer Minute each day celebrating moments from the campaign. They will be voiced by CBS Sports broadcaster and Arnie’s longtime friend Jim Nantz, airing on Tour Radio. The “90 for 90” campaign will culminate September 10th, Mr. Palmer’s 90th Birthday.