Wilson Golf, the 100 year old provider of quality golf equipment and the #1 winning irons in Golf, has increased its partnership with Women On Course(WOC), the nation’s premier golf-lifestyle organization that has introduced tens of thousands of women to the game. On the heels of a record setting year that saw WOC add more than 1,000 events and increase participation by 400%, Wilson will continue as the organization’s “Official Golf Club”. New Wilson customers receive a complimentary trial WOC Individual Membership to play golf and experience off-course events with like-minded women in a fun and welcoming environment.
Wilson Golf will place the WOC logo on the packaging of approximately 50,000 sets of Wilson Profile game-improvement golf equipment specifically designed for 3 different heights of women. Custom displays are in nearly 100 courses nationwide, promoting ‘ Women On Course’ membership that offers preferred pricing on Wilson equipment.
“Expanding our relationship with Women On Course helps make it more attractive to current and prospective members,” says Doug Thiel, Director of Marketing for Wilson. “Its mantra of creating a supportive atmosphere where women can learn, improve and play golf at their own pace aligns with our goals of increasing female participation.”
“Wilson makes great equipment that helps the average woman golfer enjoy the game more,” says Donna Hoffman, President & Founder of WOC. “We all remember those solid hits in a round that remind us why we love the game.”
Wilson is a pioneer in engaging a female audience. In fact, it was Wilson Golf in 1948 that funded the beginnings of the LPGA, forming the Women’s PGA with Wilson staffer Patty Berg and Babe Didrikson Zaharias. With the Golf Channel telecasting LPGA events, players from all corners of the world competing and the Solheim Cup showing golf to the world, interest in the game is at all-time high with women, representing one third of all new golfers.
Women On Course hosts more than 20,000 women at 2,000 annual golf and non golf events throughout the USA. Cities like Atlanta, Charlotte, Dallas-Ft. Worth, Houston, Knoxville and throughout Florida have events monthly. Individual membership at $!29 has never been more affordable and includes event privileges, a pair of golf shoes or a $50 gift card for apparel and accessories. The $359″ On Course” membership includes a set of Wilson Profile clubs and golf bag(a $600 value) plus Individual member benefits.
Members enjoy free gifts; special access to private clubs; discounts on green fees, apparel, equipment, wine and other products; golf and educational resources; contests; and forums. Fashion, fitness, travel and luxury components surrounding golf are incorporated into the WOC experience.
To learn more about WOC and a location near you visit www.WomenOnCourse.com or call 703-940-3511.
Members enjoy free gifts; special access to private clubs: discounts on greens fees, apparel, equipment, wine and other items: golf and educational resources; contests, and forums. Fashion, fitness, travel and luxury components surrounding the world of golf are incorporated into the WOC experience.