The Tour Edge Company is pleased to announce that SST PURE, the # 1 shaft alignment technology on the PGA Tour and around the world, will be offered on all Exotics products. Exotics clubs continue to lead the industry in technological advancements, and combined with SST PURE’s ground breaking shaft alignment system, creates the ultimate EXOTIC experience.
More than 200 Tour players who have had their shafts PUREd have combined to win more than $270 million over the past two years. Several of the nation’s most prestigious custom club fitters, such as Cool Clubs (Scottsdale, AZ), Club Champion (Chicago & Orlando), and Pure Performance Golf in Naples, Florida all offer PUREing shafts to their customers. This elite group now includes Tour Edge Exotics products.
An innovation of golf-industry veteran Dick Weiss, SST PURE is a patented process of shaft alignment technology that analyzes the structural irregularities and curvatures that exist to some degree in every golf shaft and locates the shaft’s most stable orientation. By assembling the clubhead with the shaft in its PURE orientation, off line bending and twisting of the shaft are minimized and impact repeatability by the golfer on the center of the clubface improves by up to 51 percent. “SST PURE system is the cutting edge of shaft alignment and a perfect complement to our high-end Exotics technology,” said David Glod, Tour Edge President & Chief Club Designer. “The new automated system is one of only 25 currently in use worldwide and it’s great that we can offer this viable technology to our Exotics customers.”
The process is computer generated, and completely automated using the PURE SPECS system. This new system has streamlined the time required to PURE a shaft, reducing it to two minutes per shaft, ideal for the amount of volume Exotics manufacturing is going to produce.
“We are very excited to be working with Tour Edge Exotics,” SST President Brian Adair said. “Our Tour van works tirelessly with professional golfers to perfect shaft alignment for the best players in the world. Teaming with Exotics, our PURE process can be put into effect on the front end for players of all abilities with their technologically advanced golf clubs.” Service to PURE shafts is available on all Exotics products, new or old, as well as other manufacturers’ clubs. For more information and pricing please call 800-513-3343 or visit www.TOUREDGE.com.