The Tilley Organic AIRFLO Hat

tilly hatThe Tilley Hat is probably the most durable hat tested and provides the style and protection needed while golfing or participating in any  outdoor activity. The Tilley T4MO Organic AIRFLO Hat is made with certified organic cotton, blended with a touch of spandex. This broad brim hat is super-soft, lightweight, and comfortable.  One of the greatest features of the Tilley is the durability and the fact that it can be thrown in the washing machine. The Tilley will surely last a lifetime.

Features

  • Guaranteed for life not to wear out
  • Insured against loss for 2 years – all perils
  • Excellent sun protection, rated UPF 50+ , the maximum rating
  • Repels rain, floats and ties on in the wind
  • 4-page Owner’s Manual
  • Made in Canada

Sun Protection

With a three and a half inch (3.5″) brim in the front and back The Tilley provides excellent sun protection for your face and neck. It is also rated at 50+ UPF, which will give you almost 100% protection from all of the harmful UV radiation beating down on you.

Measurements

  • Brim size: Front and Back 3 1/2”; Sides: 2 1/2”
  • Weighs 3.7 ounces / 105 grams

Fabric

  • Made from 98% certified organic cotton; 2% Spandex
  • Fabrics of all Tilley Hats are certified to block 98% of harmful UVA/UVB radiation and deliver an ultraviolet factor (UPF) of 50+, the maximum rating
  • Although our Hats block 98% of UV rays, some rays COULD enter through the 3/4″ mesh.
  • Machine wash, delicate cycle or hand wash. Reshape. Air dry. Do not bleach

Comfort/Fit

This hat is stylish and comfortable. Sizing is more precise for the Tilley than most hats, Standard hat sizes are used rather than small, medium or large. The Tilley web site provides an easy to use Size Guide to help you determine your exact hat size. The hat also comes with a wind cord to help you keep the hat on your head in the wind.

Breathability

The Tilley has a three-quarter inch mesh band at the top of the hat, but overall, the hat was not very breathable  The mesh band allows for some air flow but it is just not as breathable as some of the competition. However, I had no problems with feeling like the top of my head was too hot while wearing this hat and knowing that I was getting extra protection from the sun made it worthwhile.

Durability

Most Tilley Hats and Caps are guaranteed for life not to wear out. Tilley takes pride in making quality Hats and Caps, and treating clients in the fairest way possible. If there is a problem caused by poor workmanship or faulty material, they will replace it free. Doesn’t get any better than that.

The hat is also machine washable, in fact Tilley encourages you to wash the hat frequently to ensure the hat lasts and does not shrink.

For complete instructions on how to care for your hat, Tilley has a page for that.  http://www.tilley.com/us_en/how-to-care/

Price

With a retail price of seventy dollars ($70), the Tilley Airflo fits right in line with the other hats we tested.

What makes the Tilley Hat product and marketing so incredible?

Guarantee and Powerful Customer Testimonials: The Tilley hat Is guaranteed for Life–replaced free for life if it ever wears out. In fact one testimonial that speaks to the product’s indestructibility is Michael Hackenberger from Ontario Zoo who had his Tilley Hat snatched from his head and eaten by an elephant 3 times! Michael would later pick up his hat, wash it thoroughly and wear it. Note: He has declined to accept a new one in order that the hat may make it to the Tilley Museum. Another loyal customer writes “I purchased my Tilley Hat at a fishing dock just south of the Everglades in Florida and thought the hat was rather expensive. Little did I know what I was buying would outlast the boat i was fishing in, the shoes on my feet and not that I think of it, my marriage at that time. So I can safely say this is the best hat in the world. It loves to fish, doesn’t complain about the hot sun or the cold raid, and when I get hiome it doesn’t care if I lay it down and ignore it the rest fo the day. yes sir, I’ve learned that you can count on a Tilley”

Tilley hats also come with Brag Tags that you can give to people who admire your fine Tilley. The tag notes “Most Tilley wearers and the person person beside you is a prime example are interesting people of sterling character. It is well worth cultivating their acquaintance. To that end, you’ll be pleased to learn it is customary to provide the giver of Tilley Hat procurement information with a WARM HUG, OR STAND HIM OR HER TO A DRINK. WOW! Pretty cleaver marketing!

With marketing stories like that, everyone will want one (including me).

In Closing

The Tilley AirFlo Hat meets all of the criteria to be a hat you should wear to Beat the Heat. However, as with all products we are reviewing the most important factor is for you to find the hat that you will actually wear. After all,  the best hat in the world won’t help you if it’s in the closet. So find a hat you like and wear it!

For more information about the World Famous Tilley hats, please visit their web site: http://www.tilley.com

 

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