Fletcher Sport Brands (FSB) has appointed Conrad Tappert as President of FSB effective 20 October, 2014. In his new role, Mr. Tappert will be in charge of all Sunice and AUR operations globally. Tappert succeeds Mark Fletcher, who decided to leave the company to pursue other opportunities. In his new role he will be based in Montreal, Canada.
Tappert (50) has a long and successful track record in the sporting goods business. From 1995 – 2002, Conrad Tappert was VP/GM of The North Face Canada, and a member of the global executive team. During this period, The North Face became the leading and most profitable outerwear company in the world, with sales increasing from $70 million to over $400 million. From 2002 – 2011, as President of Converse Canada and VP Business Development of Converse Inc, the company grew from $60 million to over a billion and established the Chuck Taylor as the #1 shoe franchise of all time with over 1 billion pairs sold.
“I was a part of the senior global executive team that guided both The North Face and Converse out of bankruptcy and helped transform them into the authentic world class global brands that they are today,” said Conrad Tappert. “I am excited to join the talented team at Sunice and achieving that same success.”
Tappert will be joining a strong leadership team of Derek Faith, Sales Vice President of Canada, and Howie Ellis, Sales Vice President of US, and Jon Camp, Europe General Manager who will report directly to him.
Additionally, he has engaged GO Intellectual Capital, founded by Merle Marting and Mick McCormick, to accelerate the global growth of Sunice. GO is a leading go-to-market advisor and investment group that consists of experienced senior executives that have driven profitable growth at world-class brands such as NIKE, J Crew, adidas, Patagonia, TaylorMade, Lucy, Academy Sports+Outdoors, Callaway, Columbia Sportswear, Mountain Hard Wear, and Golf Galaxy.
“We are investing in the Sunice brand and team, with a focus on industry leading innovation and product differentiators, channel discipline with a commitment to green grass golf and specialty ski accounts, brand marketing with a steadfastness to growing our event sponsorship involvement, and delivering on industry leading operational excellence,” concluded Tappert.
Sunice is a leading designer, marketer and distributor of outerwear, apparel and accessories for Golf and Snow activities. Through advanced technologies, fabrics and manufacturing methods Sunice fuses Science and Style into every product and has become the brand of choice by uncompromising professional golfers around the world.