PING Re-launches Apparel in US
PING has brought its premium clothing label, PING Apparel, under company ownership and management, a move designed to strengthen its position in the U. S. marketplace while forming a more cohesive brand identity between equipment and clothing. PING Apparel’s Spring/Summer collection for men is set to arrive in golf shops later this month, with women’s debuting in March. Products include polos, shorts, skorts, mid-layers, outerwear, belts and socks.
“As owners we can be more closely involved to ensure the highest quality as we broaden our product lines with new technologies, state-of-the-art fabrics, even manufacturing methods,” said Andy Solheim, PING Executive Vice President. “The move also allows us to be consistent in our messaging across categories, showing golfers how all PING products help them play better.” PING Apparel had been operating under a licensing agreement.
PING’s authentic deigns showcase a clean, tailored fit under three Sensor technologies: Sensor Cool, Sensor Warm, and Senior Dry. UV protection, moisture movement, wind and water protection, crease resistance, insulation, and breathability are a few of the benefits of the Sensor Technology Platform. PING has partnered with Pertex to offer a new level of waterproof and windproof performance to the Sensor Dry category. Pertex Shield+ offers a high level of wind and water protection with excellent breathability, backed by a three-year waterproof warranty.
“Like our equipment, PING apparel is engineered to help golfers get the most from their game,” Andy said.”Sensor technologies and a higher grade of fabrics create stretchable garments for all-weather performance so golfers have the freedom to focus on shooting lower scores, even when conditions aren’t ideal.”
Many of the products were designed in collaboration with PING Tour pros, including Louis Oostuizen and Angel Cabrera, who represent PING Apparel. Players frequently offered feedback and ideas following on-course testing. “I’ve worked with PING my entire career and I have a lot of trust in anything that carries the PING logo,” Oostuizen said. “I like the way PING clothing looks and fits, but more importantly it allows me a full range of motion while keeping me comfortable in any weather.”
This season sees a host of technical fabrications combined with an obsessive attention to detail, with light, fast and appropriately tailored pieces giving freedom of movement with a sharp more defined silhouette. Check it out at www.PingApparel.com.