With golf season in full swing, Miura Golf’s new MB001 muscle back blade iron – the company’s first blade in four years – is enjoying steady interest and high sales among lovers of fine forged golf clubs.
“We’re a closely held company, so we don’t release exact sales numbers. But we’re pleased at the reception golfers have given the MB001,” said Adam Barr, president of Miura Golf. “We don’t introduce clubs based on the calendar, but rather on the timetable of the Miura family. It’s gratifying to see that when the MB001 was ready, golfers were ready for it.”
The MB001’s chief refinement is its carefully shaped sole, the product of golfer and experience and suggestions since Miura’s last blade iron came out. The precise engineering, enhanced by Miura hand finishing in its one and only factory in Himeji, Japan, yields a leading edge and overall sole shape that gets through the turf efficiently. Besides creating consistent divots as evidence of a well-struck ball, the reinvigorated sole helps golfers keep the club face angle constant all the way through impact. The result: the desired trajectory, be it straight, drawn, or faded.
Early adopters of the MB001 confirm the results.
“Pretty much to a man, they say it’s the best ‘tournament’ blade Miura has ever made,” said Chip Usher of Usher Golf, a Miura authorized dealer and custom fitter in Savannah, Ga. “The sole especially gets a lot of attention. And the overall look is so crisp and clean.”
Dealers – and their customers – are also intrigued by the mixed-set possibilities of the MB001. For instance, some customers are considering trying the MB001 in shorter irons and going with a Miura cavity back design, like the CB-501, for the longer clubs.
The MB001’s suggested retail price is $245 per club, but could vary depending on the shaft actually chosen. To find an authorized Miura dealer/fitter, go to http://www.miuragolf.com/find-dealers.asp.
About Miura Golf
Miura’s broad forged iron line has choices for all players, including the Tournament Blade and Small Blades (muscleback models), MB001 Blade and the Passing Point 9003, CB-501 (cavity backs). Forged wedges include the Wedge Series (in silver nickel chrome and black) and the Series 1957 By Miura Custom Grind Wedges. There are also three models of putters, and the SIT-460 driver and fairway woods, plus Miura MG Hybrids.
Miura golfers buy more than clubs. All Miura clubs are custom fitted by authorized Miura dealer/fitters with each individual golfer getting not only properly fitted clubs, but a partner in his or her game. Miura dealers are famous for service after the sale and continuing relationships with players they fit, from informal discussions about equipment, practice, and technique to hands-on monitoring of loft, lie, weight and all the crucial golf club metrics. Miura golfers don’t just play Miuras – they entrust their games to the clubs, and to the company. It’s an honor and an obligation Miura never forgets.
Miura Golf Inc. markets Miura brand products exclusively around the world (except for Japan) from its headquarters in Vancouver, B.C., Canada. For more information, visit www.MiuraGolf.com.