Maui Jim Showcases Performance Sunglasses for Golfers

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Maui Jim swings into the new golf season and the 2015 PGA Merchandise Show with a line of sunglasses that set the pace for the company’s next level of eyewear for athletic performance.

All Maui Jim lenses are distinguished from other competing sunglass lenses on the market by the company’s patented PolarizedPlus2® technology that cuts 100 percent of UV rays and 99.9 percent of glare from above, below and behind each lens. Maui Jim is the only company to use three rare earth elements and other treatments to white-balance its lenses, resulting in true color vibrancy. An added benefit of PolarizedPlus2 technology is that it increases definition and depth perception. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation, recognition that the lenses provide safe and effective sun protection and are an important part of an effective defense program against skin cancers of the eye and eyelids.

This season, discover a collection of sunglasses that feature the world’s clearest non-glass sunglass lens that has been put into a new frame technology that produces some of the lightest sunglasses in the world. Styles in the PureAir™ series of sunglasses combine Maui Jim’s ultra-light MauiPure™ lens technology with an ultra-light frame technology that makes these sunglasses feel like “pure air.”

PureAir frames use Grilamid TR90LX, a thermo-plastic that is known for its durability and ability to retain its shape, even when the material is thin or flexed. This material also has the ability to be clear and transparent and to be colored in transparent or opaque applications, allowing for a wide range of creativity in eyewear design. All PureAir frames feature Maui Jim’s proprietary MauiPure™ lenses which are the world’s clearest non-glass lenses that are ultra-lightweight, scratch- and impact-resistant. The hybrid, injection-molded, de-centered lenses are the lightest lens material in the Maui Jim portfolio and are optically clear (ABBE value of 50). These lenses are packed with up to nine layers of patented PolarizedPlus2 lens technology. Bamboo Forest (Style #415, $229 US MSRP), Pipiwai Trail (Style #416, $229) Twin Falls (Style #418, $229), Haleakala (#419, $229) or Seven Pools (#418, $229) should be in the bag of every serious golfer.

Maui Jim has significantly improved the performance of classic aviator frames through the use of a proprietary memory metal – MauiFlex™ – that bends and twists, and remembers its original shape longer than traditional metal frames. Helping you cruise through the season in style, two new MauiFlex sunglasses have arrived in stores: Maliko Gulch (Style #324, $349 US MSRP) and Kahului Harbor (Style #325, $349 US MSRP). Both styles feature Maui Evolution® lenses with PolarizedPlus2 lens technology that are light and durable and are designed for everyday activities when precise optics are important. The lens is impact- and scratch-resistant and available in prescription. The rubber temples are designed for comfort and stability. Maui Jim has also debuted four sunglasses that feature strongly defined Grilamid brows and temples from which suspend rimless, lightweight, hybrid-injected polycarbonate lenses to create a pair of sunglasses that withstand rugged activities that demand unobstructed views. Each of the four aerodynamic designs put’s the company’s patented PolarizedPlus2 lens technology into a sleek, flexible models that offer superior fit, durability and anti-slip features for people who run, cycle, hike, climb, golf, play tennis or any other active sport.

Maui Jim is adding to its collection of aggressive sports designs with a series of frames that feature strong brows, flexible temples and highly durable polycarbonate lenses that are distinguished by Maui Jim’s renowned edge-to-edge clarity. Four styles will be featured at the PGA Merchandise Show. The lenses in all of these styles have waterproof and oleophobic coatings to shed water and repel smudges, as well as proprietary CLEARSHELL® scratch-resistant coating to reduce scratches. The hardware is anti-corrosive. None of these styles is
available in prescription.

river jetty

River Jetty

River Jetty (Style #430, $199 US MSRP) offers lightweight coverage in a sporty, form-fitting, Grilamid frame that is highly durable and is able to flex with an athlete’s movements. The non-slip Rubberon temple inserts provide extra grip for a more secure feel, and adjustable nose pads prevent slippage during even the most intense activities. River Jetty is the smallest of the four styles with an eye size of 63 mm, bridge size of 16 mm, temple length of 116 mm, and an 8-base curvature for full wrap coverage that fits snugly around small to mid-size faces. River Jetty comes in Gloss Black or Blue with Neutral Grey lenses for optimal protection during bright, sunny days; Rootbeer with HCL® Bronze lenses for variable light conditions; or Translucent Matte Grey with Maui HT™ lenses for times when other lenses would be too dark.

Hot Sands (Style #426, $199 US MSRP) comes in the same color options as River Jetty, but this style is sized for slightly wider faces. Hot Sands has an eye size of 71 mm, bridge size of 16 mm, temple length of 116 mm, and an 8-base curvature. Middles (Style #428, $199 US MSRP) goes a step up in size to offer broader eye coverage. The Black Gold frame with Neutral Grey lenses is a fierce style option. The Matte Rootbeer frame with HCL® Bronze polycarbonate lenses easily goes from work to play. Women will love the dressed-up look of the sporty, pearlescent Champagne frame, a new frame color for Maui Jim, that has Maui Rose™ lenses – a high-performance, blush-colored lens for maximum contrast and crisp vision especially during fast action activities. Middles has an eye size of 72 mm, bridge size of 17 mm, temple length of 116 mm, and an 8-base curvature for full wrap coverage.

Stone Crushers (Style #429, $199 US MSRP) is the largest pair of sunglasses in the line, offered in three color options. White Pearl with Maui HT™ polycarbonate lenses screams summertime with its palm green color that lets the right amount of useful light into the eye to improve definition and depth perception without losing polarization efficiency. Matte Black with Neutral Grey lenses and Matte Rootbeer with HCL Bronze lenses offer versatile styling for activity filled days. Stone Crushers has an eye size of 71 mm, bridge size of 17 mm, temple length of 116 mm, and an 8- base curvature.

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