Billy Casper Golf Promotes Matt Wilson to Director of Operations
One of the largest owner-operators of private, public, resort and residential club properties, Billy Casper Golf (BCG), has promoted Jupiter, Florida based Matt Wilson, former General Manager of the private Eastpointe Country Club in Palm Beach Gardens, to Director of Operations for BCG’s private club division.
For BCG Private’s expanding portfolio, Wilson will oversee business planning, budgeting, team leadership and training, revenue and expense management and client relations. Matt will liaise with regional operations, sales, marketing, hospitality and agronomy teams, as well as Billy Casper headquarters, to fuel even greater member acquisition, club usage, profitability and company presence within the private sector.
Wilson joined BCG in 2011 and quickly elevated Eastpointe’s service standards and overall quality, value and reputation as one of the finest clubs in Palm Beach County. Matt specializes in creating new-age membership programs, improving clubhouse environments and strengthening member loyalties. “BCG’s lifestyle-focused platform is the most proactive and powerful in golf, leisure and hospitality,” says Wilson, a member of the Professional Golfers Association of America. “Our teams excel in developing winning strategies for all types of clubs, molding them into ‘must-join’ social hubs at the heart of communities across America.”
BCG Private has sparked new life into aging memberships at several country clubs. Through creative programming, innovative marketing, compelling membership campaigns and talented sales managers, BCG has increased revenues and total income by 33%. and reduced losses by hundreds of thousands of dollars.
“Matt will take BCG Private to new heights,” says Frank Denniston, Senior Vice President of BCG. “He is a decisive leader who inspires our teams to enhance all facets of club operations from golf to tennis, fitness, dining and everything in between.”
About Billy Casper Golf
Founded more than 25 years ago in cooperation with late great legend Billy Casper, the company is the largest owner-operator of golf properties in the U.S. with more than150 locations in 29 states. Headquartered in Reston, Virginia with regional offices across America, Billy Casper Golf specializes in course and property maintenance, staffing and training, clubhouse operations, food-and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
For more information: www.BillyCasperGolf.com.