Go Play Golf Founder Loralei Abels Named One of The 10 Most Innovative People in Golf
Go Play Golf, Inc., providers of the industry’s first and only national golf gift card, announced the company’s Founder, Loralei Abels, has been ranked No. 7 on Golf Inc. Magazine’s list of “The 10 Most Innovative People in Golf”.
Golf Inc. noted Abels’ mission to bring new revenue into golf with the company’s Go Play Golf Gift Cards™. “Eighty-five percent of the card buyers are not golfers. They’re buying them for friends and family members who are golfers,” said Abels. “This opens up a new market and puts us in a unique position to increase incremental spending in the golf industry, while also driving new business to golf courses.”
According to the magazine, “While golf management companies offer gift cards, they’re normally limited to the courses they operate.” “In order to get going, I realized we needed a national footprint,” stated Abels.
Go Play Golf has leveraged the nearly $100 billion gift card industry to create the most robust golf redemption program in the country. The gift cards, available in increments of $25-$500, are available nationwide for purchase at Walmart, Amazon, Office Depot, high-end grocery stores, and thousands of other retailers. The Go Play Golf gift cards can be redeemed by golfers to purchase greens fees and golf lessons throughout the United States.
“It can be hard to buy gifts for golfers,” said Abels. “Clubs are expensive. These cards can be used for greens fees and lessons. People are ecstatic that they can finally buy a gift for their golfer.”
“Companies are also giving the cards to employees as rewards,” continued Abels. “It’s great to see people coming into the game who might not have otherwise.”
The Go Play Golf Gift Card program provides a real mechanism to create demand at the golf course level for pre-paid greens fees and instruction. To date, Go Play Golf has driven business to more than 2600 golf courses nationwide.
About Go Play Golf, Inc.
Founded in 2009, Go Play Golf, Inc. was launched to market the Go Play Golf Gift Card™. The cards, available in increments of $25-$500 at thousands of retail outlets nationwide, are redeemable for golf throughout the country. The company is led by experienced golf industry specialists with the goal of driving more golfers to golf courses by providing pre- paid greens fees to a wider audience than ever before. For more information, visit www.goplaygolf.com.