Lizzie Driver – the women’s golf-lifestyle fashion brand offering sophisticated clothing for the country club fairway and everyday – debuted its Autumn/Winter 2015 Mosaic collection and a leading-edge online boutique during the PGA Merchandise Show in Orlando, Florida.
Highlighted by an array of elegant, graphic patterns and a variety of stand-out color combinations, the Mosaic range features several pieces that showcase exclusive prints from the famed Liberty of London collection. These are expressed across a selection of finely-crafted tops, bottoms, dresses, sweaters and jackets, most of which are made with care in downtown Los Angeles.
“The line provides our partners with a unique retail opportunity,” says Lorrie Forgatch, Co-Founder of Lizzie Driver. “It’s not a one-dimensional collection, so women can wear our looks on-and-off the course, providing merchandisers with outstanding upsell opportunities.”
Lizzie Driver also showcased its newly-established online boutique through in-booth demonstrations. On Thursday, January 22, Lizzie Driver brand ambassador and 2014 Women’s British Open champion Melissa “Mo” Martin helped serve complimentary “MO-garitas” during a meet-and-greet with fans.
In an era of disposable fast-fashion and consistent price compression, Lizzie Driver has staked out a premium position by offering the very best fabrics, fit, style and detailing. The brand is renowned for the manner in which its garments flatter a woman’s body. Distinctive draping and graceful movement has become a signature of the Lizzie Driver aesthetic. This directly contributes to the company’s mission of countering the notion that golf clothes don’t have to be beautiful.
Distributed through nearly 250 better shops in more than 30 states, Lizzie Driver is also offered in several international markets.
For more information: www.LizzieDriver.com. Be social: @LizzieDriver, Facebook
About Lizzie Driver
America’s fastest-growing women’s golf-lifestyle line, Lizzie Driver was founded in 2011 by close friends Karen Preston and Lorrie Forgatch. After successful careers in business and raising children, the two partnered to create beautiful golf apparel that aligned with their off-course wardrobes. Their vision was to develop a collection that functions equally well on the country club fairway as at meetings, social events or almost any other activity in a busy woman’s life. They christened their brand Lizzie Driver by combining their shared middle name – Elizabeth – with that of the “golf club that goes the farthest.”
Catering to women age 30 and up, Lizzie Driver filled a clear market need and has expanded quickly since its premiere at the 2012 PGA Merchandise Show. Working from a philosophy of providing the very best fabrics, fit and fashion, the business has grown nearly 500% in the last two years.