FootJoy Introduces Freestyle: Unleash Your Power
FootJoy, the #1 Shoe in Golf, introduces a radically new category of golf shoes-FreeStyle, highlighted by unique technology specifically designed to deliver exceptional traction, mobility and comfort. FreeStyle shoes help generate maximum power by providing greater freedom of movement throughout the golf swing.
Through internal testing it has been determined that some players can benefit from structured stable shoes( like ICON Black and DryJoys Tour) to help quiet their lower half and maintain control while maximizing performance, yet this testing also found there are others who want to be able to roll uninhibited through their swing. Freedom of movement for these types of players equates to increased power and the construction of the FreeStyle shoes delivering the most mobile characteristics of any category in the FootJoy lineup.
“Freestyle is arguably FootJoy’s most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club,” said Doug Robinson, FootJoy Vice President of Design and Development Worldwide. “By drawing inspiration from a tree frog and emulating their incredible grip and flexibility properties in the texture and functional elements of an outsole, our design and development team has created something truly unique in the golf shoe market.”
While FreeStyle allows for a more natural movement, the shoe doesn’t compromise on grip, a crucial factor in generating more power. The inspiration for this supreme grip comes from a Red-Eyed Tree Frog who generates incredible gripping power on any surface; hence the birth of F.R.O.G.S.(FootJoy Revolutionary Outsole Grip System) outside technology, where transaction elements increase ground contact points throughout the swing in all weather and underfoot conditions.
F.R.O.G.S. technology incorporates a super-flexible new SoftMax translucent outsole that offers both a softer feel and extra grip, while a new FTF 3.0 midsole compound is the brand’s softest and most comfortable yet. The Softspikes Tour Lock system and new translucent Pulsar cleats deliver exceptional low-profile grip with a dynamic frog-like flex with green-friendly traction.
Beneath the upper is an InnerSok Fit System that offers an achilles pad for additional support and comfort in the heel counter while the TongueLok instep grip ensures additional slip resistant fit in a key location under the tongue; and HeelLok mechanisms- to help hold the foot securely in place throughout the golf swing. L4 BOA lacing System with translucent dial provides the ultimate fit.
2 year Waterproof Warranty with 5 color options and an MSRP of $190. For more information visit FootJoy.com.
Boa® Closure System
FootJoy will also be introducing a Freestyle™ with the Boa® Technology closure.
FootJoy, the #1 shoe in golf, has a long history of developing comfortable, performance golf shoes featuring the latest materials and technology. The integration of the Boa® Closure System enables FootJoy to deliver every golfer an even higher level of comfort, stability, and truly customized fit.
In 2006, FootJoy and Boa® Technology’s collaborative development of a unique, heel-mounted fit solution signified a game changing moment in Boa® Technology’s approach to fit. By integrating the Boa® dial into the heel of the shoe , Boa® Technology and FootJoy designers were able to effectively create a unique “down and back” fit that encompasses both the forefoot and heel. In action, the unique integration of the Boa® Closure System has been credited by many FootJoy and Boa® Technology loyalists for providing a more stable heel fit than they are able to achieve with other footwear options.
Boa® Technology’s patented fit technology takes comfort and customized fit to the next level by offering infinite degrees of fine tuning that can be adjusted throughout your game. With a micro-adjustable dial that adds one millimeter of adjustment with each click, players can achieve the perfect fit for every shot.
The combination of FootJoy and Boa® Technology on the Freestyle™ golf shoe results in incredible comfort and stability throughout play. Other Boa® Closure System-powered models in FootJoy’s lineup include the FootJoy Hyperflex™ Boa®, FootJoy Contour™ Boa® and FootJoy D.N.A Boa®.