Ed Whalley

integrity golf

Ed Whalley named Integrity Golf’s CFO

ed whalleyIntegrity Golf Company, one of the leading golf course operators in the country, is pleased to promote Brevard County, Florida native Ed Whalley to Chief Financial Officer. Prior to his promotion, Whalley was Executive Vice President of Corporate Development & Compliance and was responsible for helping oversee much of the company’s recent expansion efforts as well as lease compliance and financial service matters. In his new role Whalley will continue to drive new business development and manage Integrity Golf’s numerous third-party lease and management relationships.

Under Ed’s leadership, Orlando based Integrity Golf has become one of the largest operators in the country and now oversees 23 golf facilities in Florida. Overall, the company numbers 34 golf facilities in six states including Kentucky, Tennessee, New York, North & South Carolina.

Earlier this week Integrity took over operations at the 27 championship hole Tiger Point Golf Club in Gulf Breeze, Fl., strengthening the company’s niche as one of the leading golf management companies of municipally owned facilities. Their other prized municipally owned courses they manage are Casselberry Golf Club, Kissimmee Golf Club, the historic Mayfair Golf Club and Orange County National Golf Center & Lodge, all located in Central Florida.

“It is a dynamic time to be part of Integrity Golf,” says Whalley, a graduate of Merritt Island High School and Brevard Community College. ” While many courses are struggling, we’ve been fortunate to grow throughout Central Florida and beyond. The only missing link to our company’s Central Florida network is Brevard County. I can’t wait to add some of my hometown courses to our collection.”

In fact, with the recent announcement that Brevard County is interested in seeking a new manager for its three courses, Whalley sees another opportunity for another successful public-private partnership. “My only hole-in-one was at The Savannahs Golf Course in Merritt Island.” said Ed, referring to one of the 3 munis. ” We have a number of successful partnerships with various municipalities and public agencies, and fully understand what it takes to thrive in this important aspect of golf.”

After attending the University of Central Florida, Whalley started his hospitality career in 1990 with Sheraton Hotels & Resorts, working in a variety of management positions during his 7 year tenure.

Ed got his start in the golf industry in 1997 with American Golf, the largest golf management company at the time. During his American Golf career, he provided financial analysis as well as logistical and operations support for 150 courses in the Eastern United States and United Kingdom.

Prior to joining Integrity, he was director of operations for Kitson & Partners Clubs, whose golf portfolio stretched from Florida to Hawaii.

Congratulations from the staff at eSouthernGOLF.com to Mr. Ed Whalley.

For more information about Integrity Golf, please go to http://www.integritygolfco.com/

Dave Daubert

Lehigh University graduate, Procter & Gamble retired. Previously a Managing Editor and Feature Writer for a regional golf monthly magazine for 11 years. Married to wife Carol and residing in Solivita, an active adult community in Central Florida

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