Club Management magazine has named Richard L. LaRocca, the Chief Operating Officer and General Manager at the exclusive Country Club of Orlando,Florida, the 2017 Club Executive of the Year. La Rocca is a member of the Florida Chapter of the Club Managers Association of America and a member of CMAA since 1986. Mr. LaRocca is a Certified Club Executive (CCE) and a Club Manager (CCM).
During his 5 year tenure at the CC of Orlando, Richard has made a substantial impact on the culture, physical structure, grounds and staff engagement. In the past year he has specifically focused on the development of a strategic master-plan and undertaken both a clubhouse and golf course renovation.
As described by Lauren MacDonald, Clubhouse Manager at CC of Orlando, “Richard is passionate and dedicated to mentoring his team, from senior staff to hourly employees. He ensures face time with everyone and fights for resources to give them the best training and knowledge available. He has had a celebrated career of building teams and improving clubs, but his commitment to mentoring and giving back to CMAA is truly what should be
acknowledged and commended by his peers.”
Each year Club Management magazine recognizes the best in club leadership with the ‘Club Executive of the Year’ Award. This prestigious honor is presented to the club executive who most embodies the values, vision and professionalism of CMAA. Nominations are accepted in early fall, and selections are made by a committee of club management professionals. LaRocca is the 32nd executive to be honored through this award.
The Country Club of Orlando is one of the oldest country clubs in Florida, and encompasses just over 166 acres with twelve tennis courts, an 18 hole Donald Ross designed golf course, a fully equipped wellness and fitness center, and a junior olympic swimming pool. The main clubhouse has numerous unique dining facilities, banquet and meeting rooms, and well appointed men’s and ladies’ locker rooms. The family oriented Club strives to provide the highest level of service and professionalism.
The Country Club was chartered in 1911. The City Beautiful, Orlando, was eager to attract northern tourists, and the club, which had already opened a nine hole golf course, was seen as a tremendous asset. The first clubhouse opened in 1912 as a typical “Old Florida” building with wide verandahs and large open areas. Both the clubhouse and the golf course have undergone renovations with the most recent version of the course done to preserve and enhance the original Ross design. The current clubhouse opened in 2000 with a Grand Ball attended by dignitaries, politicians and members, both old and new.
The Club Managers Association of America(CMAA), headquartered in Alexandria, Virginia, is the largest professional association for managers of membership clubs with 6,700 members in 44 chapters and 45 student chapters throughout the US and internationally. CMAA members operate more than 2,500 country, golf, athletic, city, faculty, military and yacht clubs. The objectives of CMAA are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide resources needed for club managers to operate efficiently and successfully. Learn more at CMAA.org.
Club Management magazine is the official publication of CMAA and embraces the objectives of the Association. Published bimonthly, it features timely educational and informative content.