CHASE54, a lifestyle brand created by golfers for golfers and beyond, announced the continuation of its’ Generations Campaign’ with TEAM54’s Jerry Kelly, PGA Tour Player, and his father Jack. The concept that kicked off for Mother’s Day featuring Tour Player Will Wilcox and his mom, pays tribute to CHASE54’s legacy, the family connection of the game of golf and Father’s Day. The Campaign upholds CHASE54’s core attribute of being a family owned company, producing apparel for 30 years and more than 400 million garments innovating with its own fabrics and technologies in the lab-In The Pursuit.
Creative Director and Chief Designer Lulu Faddis expands upon the concept, “While we are still perceived as a new brand, we want people to know how important family is to us, and for how many generations our company has been committed to apparel excellence. Because of our years of experience, so many challenges that buyers and consumers face are simply not issues for us.” Lulu continued, “We truly are a family and Jerry & Jack are part of that family. We’re honored to have spent time with them witnessing their connection on the golf course as they played together. Golf is truly a family sport and we hope to inspire more families around Father’s Day to go play in their CHASE54-looking good.” They are based in New York City with a design and showroom in La Quinta, California.
I met Lulu at the 25th ING Conference at Mission Inn recently, where she outfitted the ING staff with her latest ensembles for the four day affair. The mens shirts complimented the ladies unique prints every day and the entire staff was styling- In the Pursuit. CHASE54 offers golf apparel for men and women with phenomenal styling and superior fabric personally designed by Lulu and her team.
Jerry Kelly is a fan favorite and wears his emotions like he does his clothes. Jerry is working directly with CHASE54 executives to help elevate the brand. As his Dad, Jack, says, “He’s tenacious and he wants to win.” He has 8 professional wins since he turned pro in 1989.
In addition to the Father’s Day Campaign, CHASE54 invites consumers to shop for their Dads, offering incentives and special deals. Visit www.CHASE54.com for more information.