Biion Footwear


Biion Footwear Prepares for 2016 with a Strategic Move to Hire Read the Greens, Golf & Sports Agency

Biion Footwear was developed to inspire and represent people who don’t settle for the average or norm! Their customers are tastemakers, trailblazers – the influencers.

Biion Footwear, a Canadian manufacturer of inspirational and innovative footwear which include iconic golf shoes, is pleased to announce that the company has retained Read the Greens, GOLF & Sports Agency to develop a public relations and marketing campaign specifically targeted to the golf industry.

“We are excited to be working with Vanessa Price and her Read the Greens team. They have quite an impressive track record for promoting golf products and brands,” stated Biion Footwear President and CEO Rick Buchanan. “Their deeply rooted industry relationships and golf experience were significant reasons why we chose them to help us create a media campaign for 2016. We’re confident they will help Biion grow both trade and consumer awareness.”

Biion Footwear is a relatively new company with less than two years in the making but in that short span of time the company has grown expediently. This progression can be credited to their footwear which has been cited as the most distinctive footwear in the golf industry. Buchanan, a former fashion industry executive, combined his sophisticated style sense and fashion experience with unconventional materials and technologies to create the most original golf shoes the golf industry has seen.

“These golf shoes are not your Father’s FootJoys! They do embrace some classic styling like a traditional wing tip but are highly styled with bold colors, patterns and materials that simply don’t look like ANY other shoe in the golf industry. I can’t wait to get samples out to the media so they can experience a truly innovative product,” commented Vanessa Price.

About Read the Greens, GOLF & Sports Media:

Read the Greens, GOLF & Sports Media has enjoyed over 25-years of providing results driven public relations, marketing and advertising services to the golf industry. Their reputation amongst the golf media is unsurpassed and their client roster noteworthy. Unlike many media agencies, Price and Nackel take pride in handling their accounts personally. From strategic planning to campaign implementation, to weekly conferences, the two employ a hands-on-approach.

About Biion Footwear:

Biion Footwear was developed to inspire and represent people who don’t settle for the average or the norm. Their customers are tastemakers, trailblazers, trendsetters and influencers. Those who are bold enough to embrace their own rules.

The company was born out of a vision to create a versatile, comfortable, slip-on shoe that not only stands out from the crowd but attracts a crowd and fits a vast array of consumers. This foresight transcends lifestyle and transitions into golf.

From the outside, the Biion Golf Shoe appears to an unapologetically fashionable golf shoe but from the inside, the Biion Golf Shoe possesses performance factors that separate their footwear from their competitors.

The ultra-light, ultra-flexible Ethylene-Vinyl Acetate (EVA) material is extremely light weight and keeps any golfer light on their feet throughout an entire round. EVA’s nano-molecular structure also provides an effect of smoothness and gives a consistently comfortable fit.

Biion’s flexible, form-fitting EVA moves with the body with every step to provide a connection to the ground like no other golf shoe. It’s the closest feel to walking in bare feet!

For more information on Biion Footwear, visit the company website at

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