Arccos Golf, LLC – maker of the first club-to-cloud™ system offering GPS, live stat tracking and tour analytics – has selected Buffalo Communications (Bufcom) to lead a PR and marketing program driving awareness, affinity and sales in the U.S. and Canada.
Launching at retail in October, ARCCOS™ ($399) features a set of 14 virtually weightless sensors. Each is easily attached to the end of a club grip. Once paired via Bluetooth to the ARCCOS iPhone app, the system seamlessly integrates with a golfer’s game, requiring no alterations to pre-shot routines, additional devices, tapping or other hindrances to enjoyment and improvement.
Along with GPS for more than 16,000 courses in North America, ARCCOS captures critical data for your game, providing players with instant access to information on distances hit, club averages, driving accuracy, greens in regulation, sand saves, putts and more. This helps golfers identify patterns and refine tactics before, during and after each round.
“We’re equal parts an innovative technology company and a group of serious golfers,” says Sal Syed, CEO and Co-Founder of Arccos Golf. “By combining our passions, we’ve created a truly novel solution that provides universal, real-time access to the same data the world’s best players use to improve performance.”
Further bolstering the system is the proprietary ARCCOS Tour Analytics platform developed in conjunction with golf’s most renowned statistician, Peter Sanders. Drawing from Sanders’ work with PGA Tour star Zach Johnson and many others, it automatically breaks down a players’ handicap into five key components – driving, approach, chipping, sand game and putting. This allows players to:
- Gain insight into what every shot means
- Understand exactly how each part of their game contributes to scoring
- Explore comparative data in each of the five components from golfers with the same handicap
- Evaluate patterns across their entire golf history, supporting refinement of on-course tactics
More than just a great tool for the individual users, ARCCOS is utilized by top instructors. It helps their students recognize and correct faults, such as club distance gaps, noticeable shot dispersion patterns and other problem areas.
“Built by golfers for golfers, ARCCOS pairs leading-edge technology with an intuitive user experience to simply and easily capture and display data,” says Rich Katz, Managing Director of Bufcom. “It’s an incredible system that’s poised for rapid adoption across all sectors of the golf industry.”
Led by a team of Ivy League engineers, rocket scientists, PhD’s and designers, Arccos Golf is named after a function of advanced mathematics. The ARCCOS system is a Callaway Open Innovation Partner.
For more information or to view a demo video: http://arccosgolf.com/.
Get social: @arccosgolf, Facebook
About Arccos Golf, LLC
Arccos Golf, LLC provides game-changing connected technology products for golfers. The company aims to revolutionize the golfing experience by integrating GPS stat tracking with a sophisticated platform that generates comparative data which helps golfers truly evaluate their game. Founded by dedicated golfers and entrepreneurs Sal Syed and Ammad Faisal, Arccos is based in Stamford, CT. The Arccos system is a Callaway Open Innovation Partner with venture capital funding provided by LaunchCapital.
About Buffalo Communications
Spanning public relations, strategy development, integrated marketing, design and social media, Buffalo’s work helps businesses grow and thrive. Among the agency’s client-partners: ECCO, CHAMP Spikes, Club Glove, Galvin Green, Kaua’i Visitors Bureau, Kentwool, LPGA Tour, PHIT America, Fila Golf, PGA National Resort & Spa, Sea Pines Resort, STMA, Wolsey and the World Golf Foundation.