Company Positions for Accelerated Growth
Billy Casper Golf(BCG), the largest owner-operator of golf courses, country clubs and resorts in the United States with more than 150 properties in 28 states, has promoted Alex Elmore from Chief Operating Officer to President of the company. A ten year BCG veteran, the 46 year old Elmore will be responsible for all facets of company performance. Aligning with an unwavering focus on revenue generation at the BCG portfolio of golf properties, he will continue leveraging the company’s scale, significant commitments to technology, data driven marketing and highly talented management teams at course and corporate levels.
“We are experiencing unprecedented growth opportunities as Billy Casper Golf helps re-shape and strengthen the $68 billon golf industry,” says Peter Hill, Chairman & CEO at BCG. “Alex Elmore’s leadership will expand our core business of golf operations and integrate businesses in technology, branding, turf management and cause marketing to our portfolio.”
Elmore was instrumental in BCG’s 2013 merger with Kitson and Partners Clubs accounting for 13 new properties. That same year, he managed the company’s acquisition of Women on Course, the nation’s leading golf-lifestyle networking organization that has increased participation by more than 400 % in one year under BCG management.
“As much as we have accomplished the past few years building the best operating platform in the history of golf, Bill Casper Golf is firmly on the path of even greater near and long term growth,” says Elmore. “Our database touches one of every eight golfers in America, giving us both extraordinary influence in the marketplace and responsibility of golf.”
Alex’s promotion coincides with Executive Vice President Joe Goodrich’s increased involvement with BCG’s aggressive strategy to acquire public and private golf properties, as well as course-management companies. Goodrich will also direct its burgeoning private club division, player-development initiatives, retailing best practices and other programming unique to BCG.
Recently named Golf Inc. magazine’s sixth most powerful person in golf, Peter Hill will continue guiding BCG, expanding its holdings and serving on boards of organizations dedicated to growing the game. Adding to BCG leadership is Joe Steranka , the veteran sports marketer and retired CEO of the PGA of America(2005-2012). In early 2014 Joe became Chief Global Strategist of BCG and Buffalo Brand Invigoration Group, the in-house PR, marketing and strategy development division that represents top brands in golf and sports.
Other BCG achievements:
Launch of the Billy Casper Digital Network, comprised of 120-plus websites and more than 500,000 unique visitors monthly, that delivers new, compelling and highly-curated content across traditional mobile devices for greater brand engagement and sales.
Advent of the BCG Superintendent Business Institute to enhance the business development of superintendents and assistant superintendents with eligibility for Golf Course Superintendents Association of America credits.
Expansion of the BCG University career development platform with 16 new training modules- including “The Fundamentals of Effective Thinking,” “Interpersonal Communications” and “Financial Statements” for the company’s 6,000-plus employees and good toward PGA of America education credits.
Early adoption of FootGolf, a widely popular hybrid game of golf and soccer to attract new guests and provide overall excitement.
Buffalo Brand Invigoration Group, with the new logo of BuffaloBIG, is a rebrand of Buffalo Communications, to align with broadened services delivered to a growing client base of global leaders in the golf, sport and lifestyle sectors. Established in 2000, the 30 person firm is widely known for producing leading-edge public relations, branding, marketing, social media and design campaigns for blue chip golf-lifestyle products, resorts, destinations, communities and industry organizations.
“We are extremely well-credentialed as a full service agency in golf and the overall sports and lifestyle categories,” says Rich Katz, Founder and Managing Director of Buffalo BIG. “It’s gratifying when clients tell us our holistic approach has pushed their brands ahead of the curve and made substantial and measurable topline impacts.”